An Ayurvedic Product Enriched With Natural Ingredients Ideal For Summer
Hyderabad, May 2008: Emami Limited, the Rs. 620 crore personal care and healthcare major, launches another breakthrough product to protect your skin from the summer heat. Boroplus Triple Action Moisturising Lotion is enriched with Fruit Complex and Sea Minerals, which keeps skin fresh and healthy during summer.
Formulated after intensive research at Emami's Research & Development Centre, Boroplus Triple Action Moisturising Lotion rehydrates the skin, maintains moisture balance and prevents moisture loss of the skin. It nourishes and protects the skin from excessive heat. It's a non - oily and non - sticky lotion, which has an excellent fragrance and absorbs easily.
"During summer and non-winter season, the heat, dust, pollution, stress etc, takes a toll on the skin's natural moisture content and makes it dull and lifeless. Boroplus Triple Action Moisturising Lotion rejuvenates the skin, making it soft, lively and glowing. We are sure that this lotion, which comes with an attractive packaging, will become a must-buy and must-use for the people across the country", said Mr. Harsh Agarwal, Director, Emami Group.
The marketing efforts for Boroplus Triple Action Moisturising Lotion will be supported by a massive advertising campaign throughout the country featuring leading film actress Kareena Kapoor, the Brand Ambassador of Boroplus product range. Boroplus Triple Action Moisturising Lotion is available in 100 gm and 25 gm containers and is priced at Rs. 35/- and Rs. 5/- respectively.
About Emami Group
Emami Group, enjoys the reputation of being one of the major players in the personal and health care industry in India. The Group has also business interest in the field of paper and newsprint, ball pen tips, hospital, bio diesel, edible oil, cement, real estate and retail. The group started as a manufacturer of beauty products, toiletry and cosmetics way back 1974. Today, moving ahead with the time, Emami Group is a Rs. 1500 crore conglomerate with its plants and production units spread across West Bengal, Assam, Orissa, Pondicherry, Gujarat, Uttaranchal and Himachal Pradesh. Emami's exports span the Middle and Far East, UK, USA, Australia, Russia, Mauritius and the CIS countries.
For further information please contact: Uzzal Mohan, Vaishnavi Corporate Communications, HP: 92462 15332
Vaishnvai Corporate Communications