Mumbai, Maharashtra, India
Frost & Sullivan at its recently held "2007 Frost & Sullivan India Chemicals Materials and Foods Awards Banquet" in Mumbai awarded Baerlocher India Additives Pvt. Ltd. the Market Leadership Award for Heat Stabilizers in the Indian Polymer Additives Market.
The award for Market Leadership is presented to the company that has exhibited market share leadership through the implementation of market strategy and has displayed excellence in all areas of the market leadership process, including the identification of market challenges, drivers and restraints, as well as strategy development and methods of addressing these market dynamics.
On receiving the award, Mr. Susobhan Kr. Dutta, Managing Director, Baerlocher India Additives Private Limited said, "The Plastic industry is going through a period of important changes driven by a number of industry initiatives and legal directives combined with dramatic changes in raw material prices and shortage of some of key raw materials. In line with these changes, we are looking at a big shift in technology especially from lead-based to calcium-based stabilisers. As the market leader, we want to grow more than the average growth rate of the industry and we plan to achieve this by introducing better technology, new products and by expanding market base."
To choose the recipient of this award, the analysts track competitor revenue and market share within the industry. This is achieved through interviews with all market participants and extensive secondary research of proprietary data sources. Finally, competitors are compared and ranked for relative positions. Frost & Sullivan then presents the award to the company that received the number one industry rank.
In addition to the methodology described above, specific criteria are used to ascertain final competitor rankings in this industry. These criteria include market share, revenue growth rates, profitability and market and technology innovation.
According to Mamta Wadhwa, Director, Chemicals Materials and Foods Practice, Frost & Sullivan, South Asia and Middle East: "Baerlocher's vision in India is to offer the most cost-efficient products using the latest state-of-the-art technology available anywhere in the world. The company's products are today the acknowledged benchmark for quality. Quality, Brand name, Parental support, Improving customer interaction, R&D and Product Innovation are some of the factors that have led to the growth of Baerlocher in India. One such example is that the company initiated the concept of one-packs at a time when the industry was heavily dependent on singles in India.
Subsequently, from a consumption of 70 percent, today the use of singles has been reduced to a meager 10 percent. Such initiatives have helped the company establish itself as a leader. Baerlocher today enjoys around 30 percent market share in India and is a worthy recipient of the 2007 Frost & Sullivan Market Leadership Award in the Indian Polymer Additives Market."
About Frost and Sullivan
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About Baerlocher India Additives Pvt. Ltd
Baerlocher India Additives Pvt. Ltd. is part of the Baerlocher Group, worldwide leaders in the PVC additives industry. The Group has manufacturing bases in Germany, France, Italy, the U.K., Brazil, Argentina, Peru, USA, Malaysia and South Korea. The Indian plant, set up at Dewas near Indore, M.P., provides the same worldclass products offered by the group globally. Its state-of-the-art facilities ensure consistent and timely deliveries of quality products at all times. Its widely spread distribution network provides supplies at all corners of the country.
Source: Business Wire (Business Wire India)
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