New Delhi, Delhi, India
Dreams are what life is about …And dreaming of your favourite star and acting like him? Dreams unlimited! Ever dreamt of "YOU" in the shoes of your favourite superstar ? So here's your chance, put on your dancing shoes and you can be who you choose with ibibo MTV i.Superstar!!
Want to dance like Madhuri on the sets of 'Ek, Do, Teen'? Or like Hrithik in Dhoom? ibibo.com, India's fastest growing social networking website and MTV, the unpredictably cool channel come together to give you a chance to out do the Bollywood Stars at what they do best - Dance!! You also win the super cool title of 'ibibo MTV i.Superstar'! It is an extraordinary dance reality show about ordinary people, and their journey to stardom. The show is a hunt for a dancer who can capture the hearts of millions with the unique combination of dancing along with entertainment quotient! Hey! If you have it in you, get ready to be treated like a Superstar!
The reality show will start with ground auditions in three cities - March 11th in Lucknow, March 13th in Delhi and March 16th in Mumbai. The show will go on air in April 2008 and the ibibo MTV i.Superstar will be selected by voting online on www.ibibo.com.
If you are one of the lucky seventeen to be chosen at the auditions, then ibibo and MTV will train you, style you and create a Bollywood music video just for you, where you will take center stage in place of your favorite superstar! Ibibo and MTV will give you a taste of the superstar's real life, from 5 star hotels to esteemed fashion designers, to luxury cars and much more! The entire makeover, grooming training and the final video will be aired on MTV.
Speaking on this occasion, Ashish Kashyap, CEO, Ibibo Web Pvt Ltd. remarked: "ibibo.com is fast becoming the platform for Indians to showcase their talent. ibibo MTV i.Superstar is a first of its kind show on TV that would give Indians a chance to dance and act like a Bollywood star in their own music video. We are excited to partner with MTV in this unique initiative to reach out to millions of Indian youth and give them a once-in-a-lifetime opportunity to live their dream."
Aditya Swamy, Vice President, Sales & Marketing MTV, said "Living the fabulous lives of superstars has always captured the imagination of young people. We in partnership with ibibo.com are creating a platform that turns dreams into reality. Watch out for the 10 i.superstar videos that will hit the airwaves shortly. "
So, put on your dancing shoes to fame and glory! Log on to ibibo.com to register for auditions to become your favourite Bollywood star! You can also read VJ Sophie's blog on blogs.ibibo.com/isuperstar
About ibibo:
ibibo.com's mission is to "To empower Indians to create, share and discover people and information." This is best described by ibibo.com's baseline "I Build, I Bond", which is a paradigm of the next wave of internet and a shift of power in the hands of the consumer. Users on ibibo are empowered to create, collaborate and thereby connect with each other. The core proposition of ibibo.com is to enable you express yourselves and find and discover new people across India. The company defines the product as "a local social utility that enables you to discover new people". There are numerous 'local social utilities' that are available on ibibo, that drive creation, collaboration and hence discovery of new people. Ibibo.com has been able to craft these social utilities into the social graph, thereby providing virality to the applications. It is this combination of local utilities and discovery of new people that creates the core differentiation for ibibo.com. ibibo.com has 1.4 million registered users from India. The business launched its products in January 2007
About MTV India
MTV, India's leading multimedia youth platform, caters to the interests and passions of 15-34 year olds, offering them music and non music programming (Bollywood, fashion & style, fiction, reality series and non -stop humor )in MTV Ishtyle. The MTV VJ's are known for their witty humor, their awesome sense of style and their penchant for the unpredictably cool. MTV India is now part of Viacom - 18, a 50 - 50 joint venture between Viacom & TV 18.Since its launch in 1996, the channel has been felicitated at various national as well as International platforms for its unique humor and unmatched creativity. MTV is the ultimate destination for advertisers to reach out to the Indian youth with its path breaking properties (Semi Girebal, Style Awards, MTV Youth Marketing Forum, MTV Youth Icon and MTV Roadies, among others) that have created unparalleled loyalty amongst the viewers. With almost 5.5 lakh hyperactive users, www.mtvindia.com continues to be the most popular youth hangout online.
About Viacom 18 Media Pvt. Ltd.
Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B) and the Network18 Group. The joint venture includes leading brands across television, film and digital media to build one of India's leading multimedia entertainment powerhouse. Today, Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand - MTV, the fastest growing kids channel - Nick, India's only International Music & Lifestyle channel - Vh1 and Studio18, a new-age motion picture brand that produces, acquires and distributes Hindi films. This apart, Viacom18 also runs Viacom's consumer products business in India.
Viacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisersViacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisers.
Viacom18 will soon extend its presence into the General Entertainment space with the launch of a new channel. Further, apart from ramping up the existing businesses in India, Viacom18 intends to launch a suite of niche channels and digital offerings in India to expand its footprint in the entertainment space.
To view the Application Procedure and photograph, please click on the links given below:
Application Procedure
Aditya Swamy, Vice President, Sales & Marketing MTV, VJ Sophie, Ashish Kashyap, CEO, Ibibo Web Pvt Ltd
Source: Ibibo.com (Business Wire India)
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