Mumbai, Maharashtra, India
Max New York Life Insurance, one of India's leading and most progressive insurance companies, today took health insurance services to a new level with the introduction of its LIFELINE health insurance plans. Max New York Life Insurance's LIFELINE series, launched all across the country today, brings long term insurance coverage for hospitalisation, surgeries and critical illness. It also introduces some significant firsts to India:
-- Fixed premiums for a five-year period,
-- No Claim Discount on revised premiums for leading a healthy life
-- Coverage for the largest range of ailments
-- Free second opinion from the best hospitals in the country on diagnosis of illness
-- Free telephonic medical helpline
The LIFELINE series comprises of 3 distinct groups of solutions
The Medicash Plans are hospital cash plans that provide the customer a fixed per day benefit for hospitalisation, ICU admission, recuperation benefit and a lump sum benefit against an unlimited number of surgeries.
The Wellness Plans are critical illness covers against as many as 38 critical medical conditions - from Alzheimer's to liver disease, deafness to permanent disability, cancer to heart ailments, a range offered by no other insurer in India under one plan.
The Safety Net is a comprehensive term plus health protection plan, offering the policyholder protection from any losses arising from Critical illness, accident, disability and death. It is the only plan of its nature in the Indian marketplace.
"We are excited to be able to offer health insurance products that actually respond realistically to consumer's needs which are far from being met. With the growing incidence of diseases due to lifestyle changes, health insurance is recognized as one of the primary protection needs for all the members of the family," said Max New York Life Insurance Managing Director and CEO Gary Bennett. Announcing the launch of the LIFELINE series, Gary Bennett added: "With a range of flexible products backed by best in class services we have emerged as a leader in setting quality benchmarks. Offering the most transparent documentation for our life insurance products and are one of the quickest in settling claims. Launching health insurance products is a natural progression in our journey to offer the consumer a complete choice of protection plans to suit their various needs."
Speaking on the occasion, Max New York Life Insurance Executive Director - Distribution Rajesh Sud commented: "Max New York Life works on the principle of trust and imparts the same values to our Agent advisors. We work with our Customers, and the process of aiming to providing solutions the needs begins with understanding the consumer and recognising those needs. The LIFELINE health insurance plans is founded on same principle. The Plans not only provide protection against medical expenses related to hospitalisation but also provide recuperation benefits."
"The LifeLine Series is being launched with comprehensive training to all agent advisors across the country to provide need-based solutions to our customers. The launch will also be backed by elaborate marketing efforts to create awareness about health insurance and its importance to all consumers in the new emerging India." He further added.
About Max New York Life
Max New York Life, a joint venture between Max India Ltd. and New York Life, a Fortune 100 company, is one of India's leading private life insurance companies. Recognized for its claims management processes by international re-insurance major Swiss Re, the Company offers both individual and group life insurance solutions. It has established a multi-channel distribution network across in India. Through its wide network of highly competent life insurance agent advisors and flexible product solutions, Max New York life is creating a partnership for life with its customers in India.
For more information, see: www.maxnewyorklife.com
Source: Max New York Life India (Business Wire India)
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