Mumbai, Maharashtra, India
Been out of sorts lately? Feeling disorganized? Maybe you're not operating up to speed or just plain confused. You need to be defragged. What? You know, defragged, cleaned-up, straightened-out. Still not sure what defrag means? Well, it's time to learn because it one trendy new word in American pop culture.
Technically speaking, defrag or defragmentation is a process, refined by Diskeeper Corporation in the 80s, designed to organize a computer's hard drive. Without defragging, your computer will slow, hang or crash. Now the term is so popular it's used as a euphemism for getting one's life together.
How do you use this hip new term? Examples abound.
On the popular show, "CSI," a character mentioned her scatter-brained partner needed to defrag his brain.
On the top-rated Kevin and Bean morning show (KROQ) they discussed how Kevin can't access the info in his brain in his brain. It was suggested that Kevin's mind needed to be defragged.
Even the NFL getting defragged, a broadcaster noted: The play works about as well as my computer did for me tonight. It needs to be DEFRAGGED!
Place a mess? Get organized and defrag it.
Do your friends think your unreliable? Get some serious defrag.
Feeling forgetful, overwhelmed or lost? You know what to do.
Hard drives, like our lives, are easily cluttered with bits of information scattered haphazardly all over the disk. This is fragmentation, and all of us have this condition to some degree -- both in life and in our computer. Defrag corrects this condition by putting in order. A defragged computer runs smoother and faster.
"We may have helped popularize the term," says Diskeeper (www.diskeeper.com) spokesperson Colleen Toumayan. "It's a positive sign when it becomes culturally cool to use a term like 'defrag' in more creative ways. It is a very descriptive word. I mean, we've all been there, right?"
A few years ago, Diskeeper was a clue on the television show "Jeopardy!," the category "Words beginning with d-e-f," the clue "Diskeeper is software to do this." The correct response: "What is defragment?"
Now, after millions of users, the word has gone from a game show clue to common banter. Considering the popularity of the product, it's little wonder that the term "defrag" is working its way into the public's collective conscious.
Source: Business Wire (Business Wire India)
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