Hyderabad, Andhra Pradesh, India and New York and San Jose, California, United States
Telugu Times, the first global Telugu newspaper published from San Jose/New York, USA since February 2004 has completed four successful years of publication and tied up with CineMaya Media Group (OTCPK: CNMY) the leading South Asian Media - Entertainment - Marketing services company in North America. CineMaya, which has taken a stake in Telugu Times, will now handle publishing responsibilities for Telugu Times in North America including advertising sales, editorial content generation, distribution, marketing, and brand development. The new joint Hyderabad office for Telugu Times and CineMaya Media Group will provide back-end processes, editorial, online, and sales from India and provide a platform to expand CineMaya's overall business within the region.
To celebrate this occasion, an event was held at the pool side lawns of Club Jayabheri, near Hitec Exhibition Center, Hyderabad, India, on the evening of Saturday, 15 March 2008. Leading advertisers, advertising agencies, marketing professionals, political and film personalities attended, including Atluti Subba Rao, President, Federation of Andhra Pradesh Chamber of Commerce and Industry, film star-turned-realtor Murali Mohan, and others.
The non-resident Telugu community is the fastest growing community amongst the Indian ethnicity in the USA with an estimated population of over 500,000.
Jayaram Komati, Chairman, Telugu Times Media Inc., USA, stated: "We are very happy that Telugu Times has been able to with stand and complete 4 successful years and has made its own brand name among the Telugu families in USA. We have now partnered with CineMaya Media Group to expand our reach and presence within the community." Komati is a restaurateur and owns the Swagat Group of Restaurants, and is a well-known community leader in USA and President Elect for Telugu Association of North America (TANA) a nationwide umbrella body of Telugu community in USA.
"In USA, Malayalees, Punjabis, Gujaratis, Tamilians and other Indian communities have newspapers in their own languages and Telugu Times has filled the gap for Telugu community. Telugu Times has become known not only as a media vehicle for Telugu community for comprehensive news, but also a media connection between the community and its mother land," said Prasad Garapati, an entrepreneur with businesses in India, Dubai and USA and Vice Chairman of Telugu Times.
Subba Row V Chennuri, Managing Director & Editor of Telugu Times, and a media professional-turned-entrepreneur with over two decades of experience in media in Andhra Pradesh and India, said: "The market positioning of Telugu Times is done carefully and has given us good response. Telugu Times is packaged as a 32 page tabloid News publication with Telugu community news collected across America and Canada and interesting political, business and cinema news from Andhra Pradesh, India. From the beginning, Telugu Times actively worked with all city based Telugu Associations and National bodies like American Telugu Association (ATA) and Telugu Association of North America (TANA) and is able penetrate in to the target audience."
Sunil Hali, Chairman, CEO and Publisher of CineMaya Media Group sent his remarks from New York: "The Telugu community is the second largest Indian ethnic group in USA and increasing in Canada. Partnering with Telugu Times is a natural choice for us as it compliments our overall business model of serving Non-Resident Indians with a platform of media vehicles, entertainment, and marketing services."
Nayan Padrai, President and COO of CineMaya Media Group, who was present for the event, said: "Our print properties cover an estimated 45 percent of the Indian news reading audience in North America segmented by sub-ethnicity and vernacular languages. The Indian Express North American Edition caters to the pan-Indian English news readers, while Divya Bhaskar, a Gujarati weekly serves the Gujarati reading audience (Gujaratis are the largest Indian sub-ethnicity in USA and second largest in Canada), and now we offer Telugu Times to Telugu-speaking NRIs from the state of Andhra Pradesh, the second largest Indian sub-ethnicity in the US. This bundled offering is a great platform for advertisers across the board to promote their products and services to a national audience segmented by ethnicity and language preference. It is something few others if any can offer."
The new media kit for Telugu Times in association with CineMaya Media Group was unveiled, and the group of attendees extended their continued support for Telugu Times while welcoming CineMaya to Hyderabad.
About CineMaya Media Group:
CineMaya Media Group [Pink Sheets: CNMY] is a leading provider of high quality international South Asian media, entertainment, and marketing services. Established in 2000 as a vertically integrated company, CineMaya Media Group has since grown into a mini-conglomerate in the ethnic media landscape through its robust businesses within the following areas: Publication, Broadcast Television, Radio, Film & Television Production, Events, and Advertising. More information about CineMaya Media Group may be found on the corporate website, www.cinemayamedia.com.
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Source: CineMaya Media Group (Business Wire India)
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