Mumbai, Maharashtra, India
Cleartrip, India's leading travel portal has emerged as India's most loved travel portal as well. In a consumer research conducted by leading independent online research and advisory organization JuxtConsult, the lucid user interface of www.cleartrip.com emerged as overall winner in the travel websites category.
Consumers rated various players in the online travel category based on 19 distinct parameters that measures 'user friendliness' and 'satisfactory usage experience' of a website. Cleartrip emerged as a clear winner in overall 'Website User Friendliness' (WUF) index beating all its competitors in the segment.
The JuxtConsult research conducted on the online travel portals involved all the leading players in the segment - Cleartrip, Makemytrip, Yatra, Travelguru and Indiatimes Travel. To measure the 'Website User-Friendliness' Index, respondents were asked to rate the travel portals on 19 distinct parameters under 4 categories: ease of access, design appeal, ease of usage and usage satisfaction.
Speaking about the research results, Mr. Sandeep Murthy, CEO, Cleartrip.com said, "The results of JuxtConsult research has proven our belief that simple user interface and effective use of technology can bring you consumers for life. We have more than 70% of our consumers coming back to us again and again not only for best deals but also for faster, safer and quicker bookings. Such endorsements will motivate us to strive harder to maintain the consumer friendly approach and make their travel simple."
Explaining the concept of "user-friendliness" of websites, Sanjay Tiwari, Director and CEO of JuxtConsult, said, "Like in human interaction we identify someone as 'friendly' only when that person firstly 'looks' friendly to us and then 'behaves' friendly towards us, similarly in our interaction with websites, we treat a website as 'friendly' only when it both looks pleasant and appealing to us and is easy and convenient to use. Accordingly, this study measures and reports the 'user-friendliness' of a website taking into account both in its look factors as well as its usability factors".
About Cleartrip:
Cleartrip was launched in July 2006 and has grown to become an industry leader with 35% market share and mind share by staying true to its mission of making travel simple. Cleartrip is very customer oriented and offers convenience, choice without confusion, multiple payment options, competitive prices, exclusive destination information and unparalleled customer support booking 6000 tickets with 150 hotel room nights every day. Cleartrip is built on the promise of providing a reliable, simple and responsible service by offering comprehensive products with competitive pricing. Through the Cleartrip online website, leisure and business travelers can compare prices and purchase air and hotel products. The current range of products offered by Cleartrip includes search and booking for domestic Indian flights, search and booking for over 3500 domestic hotels and 75,000 international hotels, holiday packages, mobile services for travel, and global destination guides.
Source: Cleartrip (Business Wire India)
Press release presented here is sourced from the Source mentioned above and is provided on as-is basis. Please contact the Company / Source directly for any further information in regard to this release. This website will be unable to assist you in regard to the accuracy or correctness of information in this release.