Café eARTh, a place to relax and refresh launched at Planet M

India's first feel good and indulgence store in Banjara Hills in Hyderabad

Hyderabad... 21 July 2008: The Planet M, India's one of the biggest Mobiles, Music, Entertainment and Lifestyle Chain and a part of the 1500 crore Videocon Retail Ltd. has more than 150 stores across 42 cities now broadens its horizons unveils Café eARTh, the place to relax and refresh at its Planet M - a feel good and indulgence store on Road No. 1, Banjara Hills, Hyderabad. It is India's first Café in store at Planet M outlets which is formally launched late evening on sunday by Mr. Saurav Dhoot, Director - Videocon Retail Ltd. It is based on the lines of affordable, feel good and indulgence.

To mark the inauguration of Café eARTh and celebrate its launch Mr. Rabbi Shergill, a Punjabi musician famous for his debut album 'Rabbi' and the chart-topper song of 2005 'Bulla ki Jaana' will perform to promote his new album 'Avengi Ja Nahin' culminating with the launch of Café eARTh. His music has been described variously as Rock, Sufiana, and semi-Sufi semi-folksy kind of music with a lot of Western arrangements. Rabbi himself has been called "Punjabi music's true urban balladeer".

The only Café where, art takes the centre stage Café eARTh is the platform for young budding artists to portray their talent to all. The theme of the Café is to bring art close to the people. Everyone is gifted with the sense of appreciation towards art. We hardly get the opportunity to visit galleries very often. And not every talent can be exhibited in the galleries. Hence, Café eARTh is a perfect blend for both the artist as well as the art lovers. The ambience is such that you are in the most relaxed state of mind with ample time in hand.

Café eARTh offers you the perfect combination to sooth all your five senses. The comfortable interiors, display of art, music in the café, the aroma of freshly baked pie and a tantalizing sip of hot cappuccino is something one can't resist. The menu ranges from submarines to wraps and pizzas for vegetarians and non-vegetarians. And if you are in a mood to nibble on something there is always brownies, pies and pastries. The list to sip on is endless as well. Tea, coffee, smoothies, juices, and granitas you name it and Café Earth has it.

Hyderabad alone has a total of 8 Planet M stores. Planet M has now taken the initiative to cater to the vast mobile using masses offering a variety of swanky mobiles to choose from.

The Planet M story began with a single swanky store at Times of India Building, V.T. As the demand for the Planet M way of entertainment grew, this retail store grew in numbers, dotting the skyline of the major cities and sweeping across the vibrant satellites and mini-metros too.

Solus Media