Tribute to the three women behind the success of the champions Yuvraj Singh, Zaheer Khan and Dinesh Karthik paid

Ariel launches - Ariel Real Champions Program - in India to pay tribute and recognise the contribution of women to the success of champions in every field and to have these champions themselves appreciate and honor the invaluable contribution of these women in their success

Hyderabad, July 15.....IIt is a well-known fact that behind every successful man is a woman who inspires him. And it is this woman that Ariel is celebrating and saluting in its latest campaign, 'Har Champion ke peeche, Ek Ariel Real Champion Hai.'

India's leading cricketers Yuvraj Singh, Zaheer Khan and Dinesh Karthik paid tribute and recognised the contribution of the women who played roles in their success in a function. Shabnam Singh, Zakhiya Bhakhtiyar Khan and Nikita Karthik were felicitated as the 'Real Champion' at a function in Mumbai to launch the 'Ariel Real Champions Program' in India. Zaheer's mother, Zakhiya, revealed how she helped get him over his dejection after he was dumped from the Indian team in 2006. "I remember when he was injured and out of the team, he was very nervous then. But I told him that whatever he had achieved was enough and not to worry too much. Zaheer kept working hard though and finally managed to make a comeback," she said.

Yuvraj's mother Shabnam also recounted an incident when she went all the way to London to be with heim and help charge up her son. "In 2002, he didn't do well in two practice games and he got very dejected. So I had to go all the way to London, specially to cheer him up. And then in the next match against England he played well and emerged as the man of the match. I still remember that he dedicated that man of the match trophy to me and it was quite special," Shabnam recalled with great pride in her son.

Karthik's wife Nikita recalled her first tour experiences, in Bangladesh in 2007, when her husband had fallen ill and she had to take care of him and ensure he got ready for the match. "He got ill before the match, so I had to make sure I took good care of him. He managed to get fit for the match and scored a century, his first in Test cricket, and he dedicated it to me; so it was quite special," she said.

As part of the programme, Ariel has roped in three of India's leading cricketers. They would now be leveraged through various multi-faceted marketing initiatives, including print and broadcast advertising, consumer promotions and events, point of sale materials, online and public relations initiatives, which constitute the programme that will run across the country till the end of October.

Commenting on the initiative, Sumeet Vohra, Marketing Manager, P&G-India, said, "We have launched the 'Ariel Real Champions Program' to pay tribute to the demanding women who play a key role in the success of a champion in every field." For this particular campaign, P&G India has roped in the idea from its South American peer, which had used soccer players as the champions and their better halves / mothers were given the tribute for the same.

The Ariel Real Champions Program is seen as a tribute to all mothers, wives and sisters behind successful champions who have come and gone, and the women who are here today taking their place, because 'Har Champion Ke Peeche, Ek Ariel Real champion Hai'.

Issued for and on behalf of P&G by D.Ramchandram, Solus Media, Mobile: 98480-42020

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