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Home / India News / 2008 / January / January 28, 2008
Pond's Age Miracle Celebrates its 1st Anniversary in India

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Pond's Age Miracle Celebrates its 1st Anniversary in India

New Delhi, Delhi, India

Its celebration time! Pond's Age Miracle, the hugely successful anti-aging skincare range from HUL celebrated its 1st Anniversary amidst much fanfare & revelry. In keeping with its continuous effort to delight and establish a direct contact with the customers, Pond's Age Miracle specially invited it's satisfied users to be an intrinsic part of this first anniversary bash that was held at Taj Palace Hotel.

To delight these customers and make them feel special at Pond's Age Miracle's glittering 1st anniversary bash, Esparanza Gasper, Pond's brand council member was invited from Spain to give them a view of the wonderful world of Pond's Age Miracle and the wonders that these anti-ageing products are capable of. Esparanza Gasper, the 31-year old beauty expert is truly a global player and has a vast background in beauty product development. Educated in France and Spain, Esperanza´s focus has been meeting women's skin needs for a long time.

With her expertise on skin needs and focus on consumer understanding, Esperanza has successfully developed new products and treatments in the international operating Pond´s Institute Beauty Centers.

Pond's Age Miracle skincare range was launched in India in Nov 2006 and is a truly revolutionary anti-aging technology. The Ponds Age Miracle range have managed to touch lakhs of women across the country because of its unique breakthrough product technology that delivers effective results in addressing anti ageing needs of Indian women.

Ace designer & PAM endorser Rina Dhaka too made her special appearance and readily shared her fulfilling experience of using Pond's Age Miracle products with all the consumers present there. The consumers in turn were seen keen on getting their doubts on skincare, aging and hoards of skin related queries answered by the august pond's panel of dermatologists.

Ashok Venkatramani, VP, Skincare, HLL, said, "Pond's Age Miracle is truly the next generation skincare choice. Years of research have honed Pond's Age Miracle to cater to every skin need of mature women. The need for looking young is universal and this need is heightened at the age of 30 and after, when the skin starts to show signs of ageing."

The power ingredient behind Pond's age miracle is CLA -Conjugated Linoleic Acid - a natural, non-irritating technology was first discovered by Pond's in 1996. For the past 9 years, this wonder ingredient was intensively researched by Ponds Institute, to make it suitable for Asian skin. CLA works by making your skin 'act' young again by stimulating collagen production. Infact, it kick starts the activity of your skin cells bringing forth the younger skin cells to the surface to reduce appearance of fine lines and wrinkles in just 7 days*.

Riding on its success ever since its launch Pond's Age Miracle products have already provided the key to younger, radiant and youthful looking skin.

The celebration took a full round when none other than salsa expert Sandeep Soparkar and the sweltering Jesse Randhawa crafted an exquisite dance number which managed to mesmerize all present there. Completely in sync with the core message of Pond's Age Miracle, Sandeep and Jesse managed to revive in all the desire to re-live romance.

*based on a chromameter reading and photo self assessment against untreated skin in a clinical test

ABOUT POND'S:

Pond's is a global face care expert that has a presence in 58 countries including Asia (Philippines, Thailand, Indonesia, China, Vietnam, and Korea), Japan and the US - making it a skin care brand to reckon with. The brand boasts of state-of-the-art R&D facilities led from Ponds Institutes at New York, Tokyo and Madrid, helping it create international beauty solutions for the discerning woman. The Pond's philosophy is based on the application of leading-edge technology to face care, and making it suitable to different skin types. By combining this with an intimate understanding of the woman's skin care needs and requirements, Pond's delivers results women can see and feel.

About Hindustan UniLever Limited:

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians. HUL's mission is to "add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life.

To view the photographs, please click on the links given below:

Esperanza Gasper, International Skincare Expert, POnd's Institute, Madrid 2

Latin Dance Maestro Sandip Soparrkar and Jesse Randhawa perform at Pond's Age Miracle 1st Anniversary Bash 2

Shefali Talwar, Rina Dhaka & Esperanza Gasper, International Skincare Expert Pond's Institute, Madrid, at Pond's Age Miracle 1st Anniversary Bash

aparna.shrivastava@ipan.com karishma.mehra@ipan.com

Source: Hindustan Unilever Limited (Business Wire India)

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