Mumbai, Maharashtra, India
'Lux Provocateur' Hindustan Unilever's latest offering, is all set to capture women's unfettered imagination. A fairyland glitzy and fun event marked the launch of the 'Lux Provocateur' in the city yesterday at the hands of Bollywood's reigning queen, Aishwarya Rai Bachchan. Lux Provocateur is a seductive bathing bar with a bold fragrance that reminds one of black roses and violets!
The black, fragrant soap, encased in bold and shiny black met its ideal match in Lux Ambassador Ms. Aishwarya Rai Bachchan - where the tantalising aroma of the unusual black bars complementing the mysterious and remote beauty of Aishwarya. Launching the 'Lux Provocateur', Lux Ambassador Ms. Aishwarya Rai Bachchan said that the black soap bar was reminiscent of a bygone era of delicate, elusive scents, and women who seductively commanded attention by their mystery.
Constructed on a 'Fairyland' theme, the launch was redolent with the fragrance of black roses and violets seeped into the airy setting even as India's first black soap took guests by surprise. Even the dance recital by Sandeep Soparkar and Jesse Randhawa could not attract attention away from this.
Speaking on the occasion, HUL Marketing Manager for Skincare Products Mr. Srikanth Srinivasamadhavan said: "Lux has always focused on providing something unique to its consumers. The launch of 'Lux Provocateur' is another leap in that direction. Provocateur is a special creation, a product that calls for attention by its uniqueness in content, fragrance and colour."
About Lux:
Since 1929, Lux has been the beauty bar of the film stars. This largest personal wash brand offers an exciting range of soaps with unique ingredients like Almond Oil, Orchid Extracts, jojoba oil, Milk Cream, Fruit Extracts, Saffron, Sandalwood Oil and Honey.
In step with the changing trends and evolving beauty needs of the consumers, Lux also offers a range of Body washes to make their bath time more pleasurable. One can choose from a range of skincare benefits like firming, fairness and moisturizing.
About HUL
HUL is India's largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians. HUL's mission is to "add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life
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Aishwariya Rai Bachchan at the Launch of Lux Provocateur
Source: Hindustan Unilever Limited (Business Wire India)
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