Anand, Gujarat, India
With the introduction of Amul CALCI+ High Calcium Milk, the Gujarat Co- operative Milk Marketing Federation, which markets its products under the brand Amul, is all set to strengthen its UHT Milk portfolio. Amul CALCI+ is targeted at helping pregnant woman, growing kids and young adults to meet their daily calcium requirement and help in preventing osteoporosis etc.
Amul CALCI+ contains 100% natural milk calcium and does not contain any preservatives. It is simply subjected to a special sterilization process called UHT (Ultra heat treatment) and stays fresh for 120 days at room temperature. The one liter aseptically packed Tetra Pak Amul CALCI+ is available at all Amul Preferred Outlets (Amul APOs), leading super markets and major A class outlets across India from January 2008. Priced at Rs 35, it is a value for money product.
Experts in nutrition around the world, recommend a daily calcium intake of 400-600 mg in general and 1000 mg during pregnancy and breast feeding. Two glasses of Amul CALCI+ meets the daily requirement of calcium. More importantly, Amul CALCI+ has been enriched with calcium derived from natural milk source which gets absorbed easily in the body. Further, Vitamin D helps high absorption of calcium in the body.
Deficiency of calcium leads to many health problems, particularly- Osteoporosis during old age, hypertension, bone deformation, nerve sensitivity, leg cramps etc. Amul CALCI+ is an ideal source of natural calcium and aids in maintaining optimal bone health.
High calcium is required by pregnant woman and later during breast feeding because the baby's bones are developing. Amul CALCI+ is the easiest way to meet the increased calcium requirements. For growing children, Amul CALCI+ helps in maintaining overall growth of body & helps in gaining height as it contains milk calcium and milk proteins.
Source: Amul (Business Wire India)
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