Consumer is King, Know Your Rights & Remedies book launched

Book written by Mrs. Rajyalakshmi Rao with inspiration from works of political activist in America Ralph Nader

Hyderabad, December 02...: 'Consumer is King, Know Your Rights & Remedies' a book written by Mrs. Rajyalakshmi Rao, Member of National Consumer Disputes Redressal Commission launched. The book published in Telugu and Urdu languages are released along with the relaunch of English book. The Chief Justice of Andhra Pradesh High Court, Justice

A.R. Dave released the book in a function held recently.

Hon'ble Justice M. Jagannadha Rao, Former Supreme Court Judge and Former Chairman of Law Commission launched Telugu book, Justice A.R. Dave re- launched English book and Hon'ble Justice M.B. Shah, Former Judge of Supreme Court of India & Former President of National Consumer Disputes Redressal Commission released Urdu book. English book was earlier released in Delhi by Hon'ble Mr. Justice K.G. Balakrishnan, Chief Justice of India. The English and Urdu version of the book is published in association with Universal Law Publishing Co. Pvt. Ltd and the Telugu version is published by Alaknanda Prachuranalu.

The author of the book Mrs. Rajyalakshmi Rao, Member of National Consumer Disputes Redressal Commission hails from Andhra Pradesh. She is a daughter of late Shri Boppana Hanumantha Rao from Coastal Andhra Pradesh and was a Member of Legislative Assembly. She did her post graduation in Advertising from the University of Illinois, Urbana Champaign, USA. She has the unique distinction of being the only person who has worked in all three tiers of Consumer Protection - as a member of the District Forum, State Commission and presently the National Commission. With 17 years of experience, it is the longest stint served by anyone, which gives her the ideal insight for the common man.

Inspired by the great American Consumer Rights and the works of political activist in America Ralph Nader, the best known consumer advocate of the 20th Century. The author was impressed by his tireless efforts to increase the accountability of carmakers to the people and to improve the quality of life for Americans in areas as diverse as environment, health care, insurance, pension and disability rights. She imbibed the philosophy that big business should treat customers fairly, that citizens should be protected by the Government and generally buffered from the excesses of organized institutions of all kinds.

We all are consumers in our day to day life and to deal with many companies and use their services. Many a times consumers become objects of exploitation. The helpless consumers suffer in silence and don't know what to do. Acquisition of knowledge is an essential for a better quality of life. Consumer education is one of the basic rights of the little man -- consumer, enshrined in the Consumer Protection Act, 1986. For imparting such 'consumer education', exposition of law in simple and lucid language is very much required. Consumer is King is the book aimed at this. The book covers various decisions rendered by the Apex Court and the National Commission which includes matters on education, insurance, medical deficiency, railways, electricity, banking, airlines, housing, unfair trade practices etc.

Consumer is King is a must-read for everyone of us so that we are aware of our rights and remedies. This book is different as put by its author Mrs. Rajyalakshmi Rao from a conventional law books or a law reporter, in the sense that in addition to presenting some selected cases representing the board sweep of the Consumer Court's Jurisdiction, it also reveals the author's conviction and personality which she brought to bear on the working of the National Commission.

About four hundred people have graced the book release function. The English book is priced at Rs 295/- and Telugu book Rs 200/-. The book will be available in all leading books shops across india.

Issued for and on behalf of Rajyalakshmi Rao by D.Ramchandram, Solus Media, Mobile: 98480-42020

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