Lux and Kwality Walls Introduces Strawberry and Cream 'Temptation'

Bangalore, Karnataka, India

Lux has emerged as the coolest brand, getting into a swirl of ice and cream with Kwality Walls. An exotic strawberry treat from the ice-cream maker has been inspired by the new strawberry-extract soap from Lux - Strawberry & Cream! Temptation from Lux is matched by the tempting Strawberry & Cream Sundae and Strawberry & Cream Swirl from Kwality Walls.

The ice-creams were launched at a relaxed, poolside get-together today, with the charismatic Dino Morea setting the tone with his ice-licking, cool, humorous offer of the special choice of ice-creams. Crafted from a perfectly balanced mixture of whole milk cream, sugar and strawberries, the Strawberry & Cream Sundae and Strawberry & Cream Swirl offerings, said actor Dino Morea, promise to make summer more bearable.

The brand has always believed in taking up ground-breaking endeavours. Lux Strawberry & Cream has a sumptuous mix of luscious strawberries … and of course moisturising cream extracts that leave your skin silky and soft. A woman's flawless complexion is a sensory stimulant to make heads turn, evoke desire and make for magnetic attraction. That's exactly what Lux Strawberry & Cream encourages.

Speaking on the occasion, Mr. Kedar Apte, Marketing Manager Lux said: "We at Lux take great pleasure in adding a twist to the usual ice-cream menu this summer by bringing in the all new Strawberry & Cream Sundae and Strawberry & Cream Swirl. Lux has always enjoyed venturing with various brand associations, be it a Coffee Table Book or A Lux Couture Show at the Lakme Fashion Week."

The Strawberry & Cream Sundae tub is priced at Rs 60 and the Strawberry & Cream Swirl tub at Rs. 50.

About Lux:

Since 1929, Lux in step with the changing trends and evolving beauty needs of the consumers, offers an exciting range of soaps and Body Washes with unique elements to make bathing time more pleasurable. One can choose from a range of skincare benefits like firming, fairness and moisturising.

Lux stands for the promise of beauty and glamour as one of India's most trusted personal care brands. Lux Believes in passion for beauty .It continues to be a favourite with generations of users for the experience of a sensuous and luxurious bath. Lux believes that femininity shouldn't be denied. Since its launch in India in the year 1929, Lux has offered a range of soaps in different sensuous colours and world class fragrances. Lux is a beauty soap of film stars, Lux recognized the need for a compelling message about beauty that would resonate with women of today.

Lux has recently launched its two fruit extract variants - New Lux Strawberry & Cream and Lux Peach & Cream contain a blend of succulent fruits & luscious Chantilly cream that melts down into your skin making it soft and smooth.

About HUL

HUL is India's largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians. HUL's mission is to "add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life.

To view the photographs, please click on the links given below:

Actor Dino Morea . Kedar Apte at the Launch of Strawberry Cream & Sundae and Strawberry Cream & Swirl in Bangalore on Wednesday

Actor Dino Morea at the Launch of Strawberry Cream & Sundae and Strawberry Cream & Swirl in Bangalore on Wednesday

Source: Hindustan Unilever Limited (Business Wire India)

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