New Delhi, Delhi, India
Reebok, the world's leading sportswear brand launched its largest exclusive store that spans across 15000 sqft. Located at Jubilee Hills, Hyderabad, the store was inaugurated by Mr. Subhinder Singh Prem, Managing Director, Reebok India, followed by a fashion show unveiling their fall winter 2007 collection.
Taking retail to new heights, Reebok's new store offers the finest shopping ambience to customers with products displayed by categories such as 'Running', 'Walking', 'Aerobics', 'Tennis', 'Cricket' and 'Lifestyle', to help customers make better purchase decisions. Built across 2 floors with individual customized sections for fitness, sports, lifestyle etc, the store offers a world class shopping experience. It's the only single brand store with an escalator built inside the store with a two floor high glass wall carrying footwear, built in a circular fashion around it. So its literally a ride through a maze of footwear, giving you a complete sense of the brand coupled with an over whelming sense of stylized shopping and delight of choice. With the focus on service and exceptional ambience paramount to Reebok's objective to providing an experiential shopping experience, the newly opened Reebok store promises to offer a larger-than-life feel to the customers.
It offers different segments for both men and women like sports and fitness footwear, apparel, accessories, fitness equipment and the lifestyle section. A stupendous cornucopia of women's dance, fitness, training, and sports collection is also present at the store. The store also has a corner - KREATE YOUR OWN SHOE in which a customer can actually design their own shoe by choosing the colour, lace, type of sole etc and buy it too!
Reebok India commands a 51% market share in the premium sports wear industry. It plans to increase the store count from the existing 500 to over 600 before the next financial year. Reebok reaches out to its target customers through its 500 exclusive Reebok Stores, 200 Shop in the shop outlets & 2500 dealer outlets.
Reebok's Managing Director for India, Mr. Subhinder Singh Prem expressed his delight at the opening of their largest single branded store in the world. "The opening of biggest Reebok store in the world in the city of Hyderabad is indeed a proud moment for us. With 500 stores across the country and now the launch of this store, we hope to delight our customers with greater and more easily accessible choice. The store would house all categories of Reebok sports, fitness products and our Lifestyle collection catering to both men & women."
About Reebok India
Reebok started its operations in India in 1995. Headed by Managing Director Mr. Subhinder Singh Prem, Reebok India has a pan-India presence with branch offices in Mumbai, Kolkata and Bangalore and ranks at the top amongst international footwear companies in India. The Company's brand vision is fulfilling potential, its mission - Always challenge and lead through creativity. Reebok's positioning is to celebrate individuality in sports and life. Reebok has introduced its internationally acclaimed fitness programs in India, conducted under the banner of Reebok Instructor Alliance, which is dedicated to fitness instructors, personal trainers and health club owners. Reebok has trained and certified more then 900 trainers till now.
Source: Reebok (Business Wire India)
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