Reebok Cheers the Young Indian Heroes of the Twenty 20 World Cup

Bangalore, Karnataka, India

Following the spectacular win in the Twenty 20 World cup, here was a great moment to rejoice and celebrate the victory of the Indian cricket team. Bringing home a fantabulous win, nine out of the playing eleven cricket stars representing brand Reebok, were brought together at The Grand Ashok and felicitated with the 'Golden Bat', setting stage for a new tradition! Taking pride in the occasion Managing Director Reebok India, Mr. Subhinder Singh Prem presented the trophies to the young champs with a heart-felt note, expressing the brand's long term commitment and support in nurturing sports talent.

Leading sportswear brand with 51% market share, Reebok is rooted in sports ideology and this is another initiative on the part of the brand to award and recognize the players who the brand has supported through thick and thin. A believer in associating with the Sportsman and not just the Sportstar, Reebok has stuck by its philosophy of grooming talent in sports and assisting the players to fulfill their potential in line with their vision. Reebok provides cricket gear and equipment to players at an early stage of their career and also makes super customized bats keeping in mind the individual specs for the top notch players of the Indian cricket team. Reebok has 11 players of the Twenty 20 Squad as their brand ambassadors not to mention an 11 year old relationship with Rahul Dravid.

The Indian cricket team was presented with bats made of gold and trophies to commemorate their win. Reebok has introduced a tradition with the never before- Golden Bat in India and in cricket which is something truly memorable. The Golden Boot is prevalent in soccer but this is the first time ever that a Golden Bat was presented in cricket.

Speaking on the occasion, Reebok India Managing Director Mr. Subhinder Singh Prem said: "It gives me immense pleasure and pride in welcoming and congratulating the Indian Cricket Team on its success. This win is the mark of a young pulsating India with ambition in their heart and courage in their move. The timing is special, India is truly poised and the RBK Young Guns have proven that they are the future not just by their performance but by the sheer attitude of the youth of India reflected in their actions."

Mr. Prem added, "The event is our way of congratulating and honouring the Young Indian Team. As a performance brand we have a rich legacy in cricket since our inception in 1995 and from then to now, our sports heritage has grown from strength to strength. We are equipped to take new initiatives in this field, to encourage people to pursue sports and fitness in their own way instead of pushing their limits and to bring new and insightful philosophies for the Indian consumer to the foreground like Run Easy, celebrate your two sides as there are Two People in Everyone, Your Move and much more. We hope to do something new, something exciting each time and add value to sports and fitness."

Present on this memorable day were cricketing stalwarts of the Young India Team including Mahendra Singh Dhoni, Yuvraj Singh, Harbhajan Singh, Irfan Pathan, Gautam Gambhir, Robin Uthappa, Joginder Sharma, RP Singh, Rohit Sharma and many others. On the glorious success of Team Reebok Mr. Subhinder Singh Prem and all present expressed their heartiest congratulations to the team.

About Reebok India

Reebok started its operations in India in 1995. Headed by Managing Director Mr. Subhinder Singh Prem, Reebok India has a pan-India presence with branch offices in Mumbai, Kolkata and Bangalore and is the market leader with 500 exclusive stores. The Company's brand vision is fulfilling potential, its mission - Always challenge and lead through creativity. Reeboks brand values are authentic, individualistic, courageous, empowering, innovative and real. Reebok has introduced its internationally acclaimed fitness programs in India, conducted under the banner of Reebok Instructor Alliance, which is dedicated to fitness instructors, personal trainers and health club owners. Reebok has trained and certified more then 900 trainers till now.

Source: Reebok (Business Wire India)

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