Signature Crest and Travel Org Official Partners for Cricket Star Series 2

Mumbai, Maharashtra, India

Cricket Star is gearing up to launch its series II, after the tremendous success of its Series I last year. 'The Signature Crest' and 'Travel Org Holidays Pvt. Ltd will be the official prize sponsors and hospitality partners, respectively, for Cricket Star Series II.

The Signature Crest, which is a Mumbai-based fully-owned subsidiary of TravelOrg Holidays, and a fast growing company in the hospitality industry, will be the 'Official Prize Sponsors' for the reality show. In addition to sponsoring the fully paid trip for the Cricket Star to a foreign destination, Signature Crest will also sponsor prizes for the 11 final contestants, and those evicted from the Cricket Star Academy as well as for on air auctions and Quiz segments.

Travel Org will be the 'Official Hospitality Partner' for the mega event. Travel Org will be providing accommodation for celebrities, partners, sponsor representatives & Emerging Media officials during Press Conferences, Academy visits and Regional Auditions. The Hospitality Partner will also provide accommodations for the Crew members, the Selectors, the Judges and the Visiting Faculty during the Mini and the Regional Auditions and during the Academy training stage.

Company Brief:

Investors in Cricket (IIC) was formed in 2005 by a group of business men and entrepreneurs and specialized in the creation and management of sports rights. The company quickly had a series of successes which included - Cricket Star, an interactive cricket reality talent hunt show, and the International Twenty 20 Club Championships - the Champions League of Cricket.

Emerging Media - (EM) a media property development business recently acquired Investors in Cricket which launched its first property Cricket Star in early 2007 that became the first major simulcast reality show on Doordarshan and Zee Network. It is in the process of launching "Soccer Star" in partnership with Liverpool Football Club and the AIFF, besides developing some exciting entertainment shows to be launched over the next one year

Source: Emerging Media (Business Wire India)

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