New Samsung Digital Plaza set up in Hyderabad

Third Samsung Brand Shop and Digital Plaza in Hyderabad

Hyderabad, September 20, 2007: Digital technology leader, Samsung India Electronics Limited, today announced the inauguration of its New Digital Plaza at SP Road, Secunderabad, Hyderabad. Mr. Pradeep Tognatta, Director - Sales, Samsung India Electronics Pvt. Ltd inaugurated the Samsung Digital Plaza in presence of Mr B.S. Harish, Branch Manager, Samsung India, Mr Balvinder Singh, MD of PCH Retail Ltd. and Owner of the Samsung Plaza, Samsung representatives and customers. Spread across 3500 sq ft approximately, this is the third Samsung Brand Shop in Hyderabad.

"Based on the very encouraging response that we have received for our Brand Shops, we are not only setting up this third Brand Shop in Hyderabad, but we plan to take the overall Brand Shop network in Andhra Pradesh to 9 nos. by the month of October." states Mr Tognatta. The Company opened up two more Brand Shops - at Nellore and Tirupati last week. With the inclusion of the Secunderabad Brand Shop, the Company currently has a network of 6 Brand Shops in Andhra Pradesh.

At the Secunderabad Brand Shop, the Company is not only showcasing its Consumer Electronics products but also its Digital Imaging Solution products, namely Colour Monitors and Printers. "We plan to use the Brand Shops not only for the display and retail of our leading technology, hi end products, but also for actively educating consumers on our products through our Inshop demonstrators." Each Brand Shop has 3-5 nos. of trained demonstrators for educating customers on Samsung products.

The highpoint of the display at the Brand shop is the Company's complete range of LCD televisions - its entry level Sonoma Trenz series, its stylish and design oriented Bordeaux Art series and its Full HD Mosel Blaque series. The Company is also showcasing its newly introduced range of Side by Side refrigerators, including the World's first Quatro Cooling, 4 door refrigerator. RM 25JWSH, the World's First Four Door Refrigerator with Quatro Cooling System, not only has four separate compartments, but each compartment is controlled and cooled separately with its own evaporator and fan, preventing mixing of odors as well as maintaining high humidity inside. It keeps food in optimal moisture and temperature conditions while making the refrigerator more versatile. The Quatro offers 4 customized settings per drawer to provide ideal storage conditions for different kinds of food, which makes food stay fresher for longer.

The Quatro's Arctic Select Zone and Fresh Select Zone allow the user to select the temperature and functions as per his/her needs. Some of the other features of this refrigerator include Digital Display & Control, Water and Ice Dispenser, Automatic Icemaker and Spill proof tempered glass shelves. The Quatro is priced at Rs.141, 000/-

The new 2007 range of SBS Refrigerators, available in capacities between 549 L to 752L, scores on account of its more stylish design as well as enhanced features. Samsung's patented Twin Cooling technology that ensures faster cooling, optimal humidity levels and no mixing of odours coupled with advanced features like Twin LED display, Tall Dispenser, Hidden hinges, Tower Lighting in the Hermes range (611L and 585L), make the Samsung Side by Side refrigerator range truly unique. Samsung, which has a 76% market share in the Side by Side refrigerator category, is looking at a 60% jump in Side by Side refrigerator sales this Year. Samsung's Side by Side refrigerator range is priced in the range between Rs 56000/- to Rs 141000/-. "We are expecting our frost-free refrigerators to contribute 45% by volume to our total refrigerator sales this year", states Mr. Tognatta, Director-Sales, Samsung India. Samsung's Home Appliance range comprising of Washing machines, Airconditioners and Microwave ovens is also displayed in the Brand Shop.

The Company's just launched Ultra SlimFitTM(21Z50/21Z57/21Z51), SlimFitTM models (29Z57/29Z50) and Flat TVs too find a prominent display in the Brand Shop. Speaking at the inauguration of the Samsung Digital Plaza, stated Mr Tognatta, "Being a technology brand, the Samsung Plaza allows us to educate our customers on our products and features in a more interactive manner. The lifestyle ambience of the Samsung Plaza provides the perfect showcase for our futuristic, leading technology products." The Company's lifestyle products like Side by Side refrigerators, Split ACs, Digital Media Products like MP3 Players, Digital Still Cameras and Digital Camcorders are all showcased at the Samsung Digital Plaza.

About Samsung India

Samsung India is a 100 per cent owned subsidiary of Samsung Electronics Co., Ltd. (SEC) in India. Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

For Further Information please contact:

Ruchika Batra, Corporate Communications, Samsung India Electronics Pvt Ltd., Ph: 011-46591234, ruchika.b@samsung.com
Satya Pamula, Integral PR Services Pvt. Ltd, Ph - 040 - 27768854, 9848018923, satya@integralpr.com

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