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Brand Ambassador Trisha adds fun & excitement to the latest 'Oka Aata Aadinchu' (simply play) Campaign
- Latest integrated marketing communication campaign targets the youth: who believe in giving their best, seek fun & enjoyment in everything they do.
- New Fanta campaign has been shot in Bangkok with advanced special effects designed in Singapore to give an exciting creative visualization; to be aired both in national & regional media.
- Ad campaign has been conceptualized by Titus Upputuru, Creative Director at Ogilvy & Mather and directed by Vinil from Foot Candles.
- Renowned Music Director, Sameer Uddin adds fun & excitement to the superhit jingle 'Oka Aata Aadinchu' (simply play)
- In addition to leveraging mass media, integrated communication plan to be complimented by a range of on the ground initiatives-road shows & contest across all the key markets.
- New campaign featuring Super Star & Fanta Brand Ambassador Trisha to be rolled out in the 4th week of September, '07
Hyderabad, September 20, 2007: Fanta, India's most preferred Orange flavored soft drink today announced the launch of its new integrated marketing communication campaign 'Oka Aata Adinchu' (simply play) featuring the sensational super-star and Fanta Brand Ambassador, Trisha. The campaign is targeted towards the youth, who believe in giving their best & seek fun and enjoyment in everything they do. The new campaign showcasing Trisha in an all-new mischievous 'avatar' will hit leading TV channels nationally in the 4th week of September, '07.
According to Venkatesh Kini, Vice President, Marketing, Coca-Cola India, "The latest Fanta campaign showcases how a bottle of Fanta brings 'Mischief' to the fingertips of consumers with a burst of Orange flavor. Fanta has already created a unique place in the minds of the consumers with its distinct 'Bolder' taste experience and the launch of this initiative will further strengthen it's connect with the consumers."
The latest marketing initiative, conceptualized by Ogilvy & Mather captures the fun and mischief in every moment of life. The campaign depicts how a sip of Fanta can turn a quiet and lackluster gathering into a musical & a youthful party. In-addition to leveraging mass media, the integrated communication plan for Fanta is also complimented by a range of on ground initiatives. This includes road shows and contests across all key markets as a part of consumer activation program.
More About The Campaign
The new Fanta commercial has been shot in Bangkok with advanced special effects designed in Singapore, and directed by the talented director Vinil of Foot Candles. The music has been composed by Sameer Uddin. The rhythmic, foot tapping music and special effects blend together to create moments of mischief in this 40 second advertisement. The film, with a very international kitsch looks of bright colors, captures the fun and mischief like never before on the Indian screen.
Commenting on the creative challenge posed by the latest Fanta 'Oka Aata Aadinchu' (simply play) campaign, Titus Upputuru, Creative Director, Ogilvy & Mather said, "The task was to add a new dimension to the taste of the bolder Fanta, making it more fun and buoyant. The bold orange flavor and colour of Fanta lends itself to fun and mischief. The music in this film provided by renowned music director Sameer Uddin and the advanced special effects that have been designed in Singapore give an imaginative visualization to how Trisha transforms the boring gathering into a party with just a sip of Fanta. The way the campaign has finally shaped up, I am sure the youth of today would find it extremely appealing."
Storyboard Of The Ad
The film captures the transition of a monotonous surrounding to a lively & youthful ambience with a punch of Fanta. As soon as Trisha takes the first sip of Fanta, the lull amongst the young crowd converts into a magical exuberance! Trisha turns the quiet and boring outdoor gathering into a musical, youthful party just by a flash of Fanta. A gush of orange flavour from Fanta revives the lost zeal in an instant, and everyone comes back in the joyous & mischievous mood.
About Coca-Cola India
Coca-Cola India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Georgia, Georgia Gold, Kinley and Kinley Club Soda through a network of more than one million outlets. The company has invested more than US$ 1 billion in its Indian operations, emerging as one of the country's top international investors. In-addition the company's business operations also engage approximately 1,50,000 people in India.
For further queries please contact: Satya Pamula , Integral PR @ 98480 18923
Integral PR