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Continuing its focus to support the right to education of underprivileged children in India, P&G India closed Shiksha 2007 with the largest-ever contribution of Rs. 2.27 crores to CRY. This amount will impact & lead 67,000+ underprivileged children on the path to quality education in the coming year. Bringing our cumulative contribution to Shiksha close to Rs. 5 cr.in the last three years.
Hyderabad, Sept 16, 2007: Continuing its focus to support the right to education of underprivileged children in India, P&G India closed Shiksha 2007 with the largest-ever contribution of Rs. 2.27 crores to CRY. This amount will impact & lead 67,000+ underprivileged children on the path to quality education in the coming year. Bringing our cumulative contribution to Shiksha close to Rs. 5 cr.in the last three years.
These funds will be deployed to the established Shiksha Projects across India including Andhra Pradesh that work with the State Education Departments to re-look at existing education policies; create awareness to build more schools with better infrastructure, and more basic amenities like water, electricity, health; enroll more children into formal schools and promote retention in schools; and build all-round development of children.
Project Shiksha is a national consumer program mobilised by Procter & Gamble (P&G) in association with Child Rights and You (CRY). This program allowed consumers to participate in a national effort to support the education of underprivileged children in India via simple brand choices. Every time a consumer bought a large pack of Tide, Ariel, Pantene, Head & Shoulders, Rejoice, Vicks VapoRub, Whisper, Gillette Mach 3 Turbo, Gillette Series, Oral B, Duracell or Pampers during April, May and June, she made a definitive contribution towards enabling a child's right to education.
Leading Actors Sushmita Sen & Konkona Sen Sharma were also present to support the education of underprivileged children in India at the closure ceremony.
Project Shiksha, a part of P&G's global philanthropy program P&G Live, Learn and Thrive that focuses on the development of children in need, is helping over 67000 children access their right to education with a contribution of ~ Rs. 5 crore since inception three years ago.
Shantanu Khosla, Managing Director, Procter & Gamble India said, "SHIKSHA has been a sustained effort on our part, in association with our partners, to contribute to a positive change in our society by helping to make the right to education of underprivileged children a reality. Since inception, three years ago, it has grown from strength to strength with consumer support growing exponentially.
Ingrid Srinath, CEO, Child Rights and You said, "The Shiksha programme has made it possible for the responsible consumer to make a difference to the rights of India's children. Children in India have the right to quality education, to health and to protection. Shiksha has enabled thousands of children and their families to overcome the root causes of rights deprivation, such as inequality, governance, gender discrimination.
For further information, please contact: Karen Peters , 98214 55795
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