Godrej's revolutionary EON Washing Machine with DAC Technology adjusts to water and power supply so that you can set your clothes to wash anytime

Wouldn't you love to wash away the inconvenience of water and power shortage?

Hyderabad, September 14, 2007: It is a fact that millions of Indian consumers are plagued by the uncertainty of power and water shortages. For many, this is a major reason not to purchase or turn on their Washing Machine - a home appliance of so much convenience. If power or water is not available, you can't run the washing machine when you need it, nor can you turn it on and just leave the house. And if the power or water flow is inadequate or stops in between, it upsets the wash cycle and could harm the washing machine upon extended use.

The Godrej EON Washing Machine with DAC Technology

Godrej Appliances frees the Indian consumer from these worries by bringing to them its new EON Washing Machine with DAC Technology. This breakthrough Dynamic Aqua-Power Control (DAC) Technology (patent applied), can sense and adjust to water and power cuts by monitoring the flow of water and power into the washing machine, and set the machine accordingly. If there is a break in water or power, it goes into 'sleep mode'; and when the water and power supply resumes, the wash gets reactivated and continues from where it stopped. The Godrej EON Washing Machine with DAC Technology looks after your machine and gives your clothes a perfect wash.

But that's not all. The EON Washing Machine makes you experience Fully Automatic washing convenience like never before. If you are wondering how you can set the machine on and leave the house, or go to bed if there is no power or water, that's where the marvel of Godrej's DAC Technology really comes to the rescue. Just set the machine on with the manual control and go about your life without a worry on your mind. When the power and water becomes available, the machine activates itself and starts to give your clothes the whitest wash. And if there is a break in-between again...well, you know that's all taken care of by DAC Technology! The Godrej EON Washing Machine with DAC Technology gives you convenience and frees you from water and power problems.

Setting the trend: Full Color Washing Machines for the first time in India

The Godrej EON Washing Machines are available in fresh, exciting colors - Melon Red, Kiwi Green, Yellow Nectar, Icy Blue - that will completely brighten up the homes of the consumers. This is yet another unique offering from Godrej Appliances who recently started the trend of color in home appliances in India.

Speaking at the launch of the EON Washing Machine, Mr. George Menezes, COO, Godrej Appliances said, "Godrej is strongly committed to providing most relevant and efficient technology for its customers. We have been conducting extensive research on the washing machine needs of consumers, and the problem of water and power shortages stood out clearly. We are happy to give the Indian consumer our EON Washing Machine with revolutionary DAC Technology that directly addresses the problems faced by them. In fact, we also expect this solution to remove the resistance expressed by customers in buying a washing machine for these reasons."

Added Mr. Kamal Nandi, Vice President, Sales & Marketing, Godrej Appliances, "Being a consumer focused appliance manufacturer, we want our customers to get full value from the appliance they purchase. Besides offering them relevant technology that specifically addresses what they need, we also focus on design and aesthetics to enhance the customer experience. These washing machines are crafted like our Eon range of refrigerators and air-conditioners, to deliver the promise of EON - Stylish Outside, Smart Inside. We are looking forward to keep providing our customers with innovative products and support services."

Features of the Godrej Eon Washing Machine

The EON Washing Machines will be available in the west markets through Godrej's own showrooms and dealer network.

While the Washing Machine market is growing at a brisk pace of 20% this year, Godrej Appliances is growing at 35% in this category. The market size is expected to be 20.5 Lac washing machines, of which about 35% is Fully Automatics. With rising incomes and affordable prices for Automatics, a shift from Semi Automatics to Fully Automatics is being seen all across the country.

About Godrej Appliances

The Godrej Group is one of the largest players of Home Appliances in India and has always delighted the consumer with relevant technology in a wide range of efficient products. In 1958, Godrej was the First Indian Company to manufacture Refrigerators and has become synonymous with the category. Godrej pioneered the launch of Polyurethane Foam (PUF) which became the new benchmark for the refrigerator industry. With Refrigerators, Air Conditioners, Washing Machines, Microwave Ovens and DVD Players in its product basket, Godrej is a full line Appliance Player.

For more information about Godrej Appliances, please visit www.godrejappliances.com or contact: D. Ramachandram Solus Media, 9848042020, 23230750, solusmedia@yahoo.com

Solus Media

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