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| Home / India News / 2007 / October / October 8, 2007 Greg Norman Collection Inks Licensing Agreement with BTB |
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New Delhi, Delhi, India
Greg Norman Collection, a subsidiary of MacGregor Golf Company and a leading worldwide golf lifestyle apparel and accessories brand has entered Indian retail market through a licensing & distribution agreement with Gurgaon based franchiser - Better Than Before (BTB) India.
The brand recently made its debut in the Indian retail market through opening of an exclusive brand store in Gurgaon. Greg Norman Collection is a leader in golf-inspired apparel and accessories targeting active, sophisticated men and women. The brand sells from over 21 countries around the world.
The company plans to set up 10 exclusive Greg Norman Collection outlets by July next year and take the number to 50 in the next five years.
"Sportswear market is growing at a pace of 20-25%, more so lifestyle sportswear industry is growing significantly in India making it a key market for sports lifestyle brand like Greg Norman Collection. The brand aims to cater to the needs of brand and fashion conscious men and women with active lifestyle. With the growing popularity of Golf in India and the image associated with it, we expect a promising growth for the brand in the country", said Rahul Singh, CEO, Better Than Before (BTB), the sole licensee of Greg Norman Collection in India.
Although, initially the emphasis will be on EBOs, BTB is also mulling over introducing MacGregor golf equipment in Indian market in the next phase through golf course pro-shops and sport specialty stores.
About Greg Norman Collection:
Greg Norman Collection combines Performance, Luxury, and Style to create products of distinction. Established in 1992, Greg Norman Collection is inspired by one of the world's leading golf professionals, Greg Norman, the man called "The Shark." Reflecting his adventurous spirit and confident, independent style, the Collection captures Greg Norman's powerful elegance, enthusiasm and passion for an individual design sense. Greg Norman Collection began with a golf-inspired knitwear line and has since become a complete lifestyle collection, identified with the four color shark logo. It retails from over 21 countries around the world.
Like no other man to play golf, Greg Norman is the icon, regarded as the man in black with the shock of blond hair. His appearance has never been an accident, rather another medium for him to communicate his outlook on the life, the game, and testing established rules. A synergy of Australian aesthetics and American fashion sensibilities converge to shape each season's Collection - setting it apart from all others.
The GNC men's customer is an achiever. He loves to travel and play golf but has other interests, too, much like Norman himself.
Source: Greg Norman Collection (Business Wire India)
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