TIMES NOW Presents New '10 PM' - Fast, Pacy and Sleek New Primetime Programming

Mumbai, Maharashtra, India

TIMES NOW, India's leading English news television channel of big stories presents millions of news viewers an excellent news viewing experience with well packaged, fast, pacy and all new 10 PM programme. TIMES NOW brings to its audience an entire gamut of shows in an insightful manner giving them a perspective on all that is happening around the world. Having established its supremacy over Prime time with Newshour at 9 PM, TIMES NOW has now launched '10PM' - a definitive hard core news show adding the extra news punch in the weekday Prime time.

The all new prime time

Begining at 7:30 pm weeknights

Time               Programme

 

 7.30 PM           Actioncity

 

 8.00 PM           Snapshots

 

 8.30 PM           The Game

 

 9 PM              The Newshour

 

 10 PM             10 PM

 

 10.30 PM          E NOW 

 

 11 PM             Reuters World Report

Commenting on the launch of the new show, Arnab Goswami, Editor-in-chief, TIMES NOW said, "TIMES NOW has received tremendous viewer response in the prime-time and new morning news line-up establishing TIMES NOW as the most viewed news channel in 2007. We have identified viewers demand for news from time to time introduced shows that cater to our target audiences. The growing viewer ship signifies TIMES NOW's preference over our competition."

Starting October 2007, TIMES NOW introduces the 'All New Prime time line-up' 7.30pm onwards which encapsulates the entire day's news right from sports, city news, entertainment and international events through its robust line-up. TIMES NOW has emerged as the most viewed news channel in the country with standing ahead of competition 22 out of 38 weeks. (*TAM, CS 15+ Male, 1Mn+ Mkts, Wk 1-38)

With the introduction of this new prime-time line-up, TIME NOW has aggressively made itself present in all possible slots starting from its breakfast shows till the prime time offerings. The live telecast of 'The Morning Show' has already made headway with its daily dose of "real infotainment" and the latest introduction of '9pm' and 'Heart of the Matter' on the weekends has further strengthened TIMES NOW's position as the number one English news channel.

About TIMES NOW

TIMES NOW is a 24 hour English news television channel that provides the Urbane viewers the complete picture of the news that is relevant, presented in a vivid and insightful manner, which enables them to widen their horizons & stay ahead.

TIMES NOW is brought to you by Times Global Broadcasting, a Bennett, Coleman & Co and Reuters service.

The Times Group is the largest media conglomerate in south Asia, with Leadership in newspaper publishing; magazines; music retailing; FM Radio; Internet; interactive media; mobile services and lifestyle television.

Reuters is a global information company providing indispensable news and financial information to financial professionals, media organizations and consumers around the world. Its news operation of 2300 editorial staff in 196 bureaus serving 129 countries, makes Reuters the world's largest international multimedia news agency

Reuters and the sphere logo are the trade-marks of the Reuters group of companies

ruchi.agrawal@bm.com

Source: TIMES NOW (Business Wire India)

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