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The newly launched Pantene with TRIDefence Fights the 7 signs of weak hair
Hyderabad, November 1st, 2007: Pantene as the world's largest selling beauty shampoo, launches its breakthrough PANTENE TOTAL STRENGTH shampoo that fights 7 signs of weak hair, namely split ends, dryness, roughness, dullness, tangles, friction damage and brittle hair - the shampoo for the multi-tasking woman in a local market.
The super-charged technology of PANTENE TOTAL STRENGTH is combined with the breakthrough TRIDefence Complex with smoothing and conditioning multi-tasking ingredients that work together to reduce friction, smoothen hair strands, improve moisture retention, thus, leaves hair protected, tangle-free and stronger against damage.
Global research by P&G Scientists identified that most multi-tasking women around the world suffer from seven signs of weak hair, i.e. Split Ends, Dryness, Roughness, Dullness, Friction Damage, Brittle Hair, and Tangles . Keeping in mind these insights of how a multi-tasking woman can face the 7 common signs of weak hair and her specific need for a multi-tasking hair care product, P&G scientists designed PANTENE TOTAL STRENGTH with TRIDefence Complex that fights 7 signs of weak hair. Now no matter the type of weak hair sign you suffer from, with regular use of PANTENE TOTAL STRENGTH, every woman playing multiple roles can enjoy hair that is nourished, visibly less damaged and strong against friction damage.
How does PANTENE TOTAL STRENGTH with TRIDefence Complex work?
PANTENE TOTAL STRENGTH's breakthrough multi-tasking TRIDefence Complex technology consists of super-performing, multi-tasking ingredients, each which works to reduce friction, and makes it stronger against friction damage. The super-charged Pantene technology is combined with smoothing and conditioning ingredients which smoothen hair strands and cuticle edges, improve moisture retention of the shaft, leaving them protected, and tangle-free
Commenting on the technology of PANTENE TOTAL STRENGTH, Alison Roughley, Senior Scientist, Hair Care, P&G Beauty said, "Research at P&G suggests that it is common for women to experience these seven signs of weak hair at some point in life, whether it be split ends, dryness, or roughness. That's why we developed PANTENE TOTAL STRENGTH - the shampoo for every day hair care needs of multi-tasking women. Its supercharged TRIDefence Complex technology includes ingredients to effectively combat signs of weak hair, to ensure women enjoy strong, radiant and shiny hair everyday."
New PANTENE TOTAL STRENGTH with TRIDefence Complex will be available at all leading general and chemists stores in a vibrant purple, gold & white combination, to help you combat seven signs of weak hair. The shampoo will be priced at Rs. 99 for a 200ml. bottle, Rs. 54 for a 100ml. bottle, and Rs. 3 for a 7.5ml sachet, and is in addition to the existing Pantene range: Smooth & Silky; Hair Fall Control; Long Black; Lively Clean and Anti-dandruff
For further information or images, please contact: D.Ramchandram, Solus Media, Mobile: 98480-42020`
Solus Media