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ASUS teams up with its consumer products' distributors to host the mega channel event
Mumbai, India October 26, 2007: Technology major, ASUS Technology Pvt. Ltd. has teamed up with its consumer products' distributors Ingram Micro, Net Place Technologies and IDLDPL to host a four city channel event titled ASUS Mobility.
As the name suggests, the theme of this event revolves around mobility which is the buzzword in technology in the current scenario.
The objective of this event is to familiarize the channel partners with the consumer products portfolio of ASUS namely notebooks and PDA Phones. ASUS has already established a very strong position in the component business and now is looking at aggressively growing the consumer products business as well.
ASUS India has witnessed a good response to its notebook products. Lifestyle and premium notebooks like the U1, Lamborghini VX2 series, S6 Leather series; G1 gaming series, R2H Ultra Mobile PC etc. have categorically placed ASUS in the premium and lifestyle notebook segment. At the same time, business notebooks in the mainstream segment are also available.
The company is very soon planning to launch the internet mobility gadget called the Eee PC which is aimed at the children and teenagers especially to integrate learning with fun.
ASUS also entered the communication segment this year with the launch of its PDA products. Unique combinations of elegant design and powerful features make ASUS PDA products stand out from the rest. The product range is currently targeted at business professionals and people who prefer complete mobility in the true sense of the word. The company has test marketed this segment with a couple of PDA models and is expected to roll out many more PDAs towards the year end.
Mr. Andrew Tsui, Managing Director, ASUS India said, "We are thankful for the support of our distributors and channel partners for participating in this event. As we are walking quickly but steadily on the path of consistent growth in the Indian market, we look forward to educate our channel partners in the cutting edge technology benefits that the consumer line of products have to offer. With unconventional products like the upcoming Eee PC, the word mobility would be redefined."
The event began in Mumbai and will be followed by Delhi, Bangalore and Ahmedabad. ASUS latest PDA and Notebooks were showcased. The channel partners got an overview of the unique technologies offered by ASUS and how they would benefit the customers. The ASUS product management team also interacted with the partners to understand the latest customer requirements in the mobility sector in order to offer the best solutions.
About ASUS Technology Pvt. Ltd.
Asus Technology Pvt. Ltd. is a leading provider of 3C total solutions. With a global staff of more than 100 thousand and a world-class R&D design team, the turnover for 2006 was 16.5 billion U.S. Dollars. ASUS has been ranked in Business Week InfoTech 100 for 10 straight years, and was ranked No.1 by the Wall Street Journal for best quality products in Taiwan. Its product portfolio includes notebooks, motherboards, graphics cards, optical drives, LCD monitors, information appliances, desktop PCs & PC components, servers, wireless solutions, mobile phones, handhelds, digital home solutions, broadband communication products and networking devices.
ASUS Technology Pvt. Ltd., India