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Thums Up brings Prince Mahesh Babu to your home as Athidi !
- Thums Up brings Prince Mahesh Babu to your home as Athidi !
- Once in a time offer " Mahesh Athiti Devo Bhava " valid for 30 days in select cities / towns of Andhra Pradesh
- 30 lucky winners to have Mahesh Babu as their Athidi!
- 14,400 audio cassettes of Prince Mahesh's new Movie ATHIDI to be won!!
Thums Up , Andhra Pradesh's favourite thirst quenching drink which refreshes millions of consumers is bringing Prince of Andhra Pradesh , Tollywood super Star - Mahesh Babu to your homes!!
Coinciding with the latest Mahesh Babu's Release ATHIDI (Guest) , Thums Up launched a unique promotional campaign " MAHESH ATHITI DEVO BHAVA" . The campaign which ran for a month starting from 10th September to 9th October 2007 has seen thousands of consumers and Mahesh Babu's fans participation.
This unique campaign will see Tollywood Super Star , Mahesh Babu visiting 30 lucky winners ( one lucky winner each day ) and their homes. That's not all , every minute one winner will get Mahesh Babu's latest movie ATHIDI audio Cassette all through 30 days !!.
" MAHESH ATHITI DEVO BHAVA" campaign offer, valid in select outlets and cities in the state of Andhra Pradesh for consumers on purchase of promotional beverages, which are 300ml, 200ml glass bottles and 500ml and 2 L pet packs of Thums Up.
All that the consumer needs to do is to SMS " TU ATHITI " followed by the 9 digit number printed under the crown of these promotional beverages to 58558. Alternatively they call also call up 18602331233 (from BSNL/MTNL landlines only) and punch the unique number in the Interactive Voice Response System. The SMS and calls need to be done ONLY between 10am - 6 pm on that particular day to win the offers.
for further information, contact: Satya Pamula, Integral PR @ 98480 18923
Integral PR