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Home / India News / 2007 / November / November 26, 2007
'India's Hooked' to TIMES NOW

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'India's Hooked' to TIMES NOW

Mumbai, Maharashtra, India

TIMES NOW, India's leading English news television channel of big stories has clearly established its leadership as the No.1 English News channel of the year 2007.

The channel's continuous efforts in building its brand, expanding its availability and programming innovation with more sleek, relevant news content presented in a unique style has offered viewers an excellent news viewing experience.

Right from introducing a new prime time line-up as well as initiatives to bring in the new morning show and weekend shows has, consolidated the channel's leadership position.

The channel has demonstrated its strong presence fro month-to-month from Jan'07 to Nov'07.The dominance of TIMES NOW in the English News Category is evident from the growth of its News viewership share from 22% in Jan'07 to 42% in Nov'07, while the competition has degrown in the same period (Source:TAM, TG:CS M 25+ AB, All 1 Mn+ Markets, Period :Jan'07, 4th-17th Nov'07 6am to midnight) .

Commenting on the stupendous year round performance, Sunil Lulla, CEO, TIMES NOW says," Across 2007 TIMES NOW has focussed on giving its viewers news which is relevant, unbiased and delivered in a distinctive style. The channel performance reflects the growth in its advertising and subscription revenues.We look forward to continuing TIMES NOW leadership in 2008".

TIMES NOW has initiated a communication campaign titled 'India's Hooked' which bring alive the channels robust performance. This includes its growth in cities like Bombay, Kolkata, Delhi, Chennai, Bangalore its impressive lead amongst Young adults (15-34 yrs) and its supremacy at prime time 7:30-11:30 pm.

TIMES NOW is available across analog and Digital Cable, DTH, Broadband and Mobile platform also.

Times Now Reigns Supreme in 2007

-- TIMES NOW has the highest tune-ins in the Category -16.02 million viewers tune in every week. (Source: TAM, CS 4+,All 1 MN+,Wk1-46'07)

-- TIMES NOW leads the defining 9-10 PM prime time slot, with 34% viewership share.(Source: TAM,CS 15+,All 1Mn+,Wk1-46'07)

-- TIMES NOW has also has witnessed a stupendous growth of 28% in the overall prime time (7.30 to 11.30 pm) (Source: TAM,CS 15+,All 1Mn+,Wk1-46'07)

-- TIMES NOW is a habit among young adults,it leads with 33% viewership share (Source: TAM, CS 15-34 All 1 Mn+, Wk1-46'07, 7.30 to 11.30 pm)

Stay Hooked to the #1 English News Channel

About TIMES NOW

TIMES NOW is a 24 hour English news television channel that provides the Urbane viewers the complete picture of the news that is relevant, presented in a vivid and insightful manner, which enables them to widen their horizons & stay ahead.

TIMES NOW is brought to you by Times Global Broadcasting, a Bennett, Coleman & Co and Reuters service.

The Times Group is the largest media conglomerate in south Asia, with Leadership in newspaper publishing; magazines; music retailing; FM Radio; Internet; interactive media; mobile services and lifestyle television.

Reuters is a global information company providing indispensable news and financial information to financial professionals, media organizations and consumers around the world. Its news operation of 2300 editorial staff in 196 bureaus serving 129 countries, makes Reuters the world's largest international multimedia news agency

Reuters and the sphere logo are the trade-marks of the Reuters group of companies

To view the release along with the tables click the link below:

Press Release

sonia.huria@bm.com valini.dsouza@bm.com

Source: TIMES NOW (Business Wire India)

Press release presented here is sourced from the Source mentioned above and is provided on as-is basis. Please contact the Company / Source directly for any further information in regard to this release. This website will be unable to assist you in regard to the accuracy or correctness of information in this release.

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