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Dettol Soap - Now in a small pack
Hyderabad, 14th November 07: Dettol, one of India's most trusted brands, has come out with Dettol small soap in 35gm for Rs 6. Dettol Small Soap comes with Dettol's trusted protection at an attractive price of only Rs 6. With this, Dettol Soap is available in three convenient sizes - 125g, 75g & 35g to suit every pocket. Dettol Soap continues to bear the recommendation from the India Medical Association (IMA).
New Dettol Small Soap comes in a handy size, comfortable to use for bathing and it fights germs 10 times better to give superior protection from germs*.
Dettol Small Soap comes in three variants to give consumers the bathing experience they want - Dettol Original, Dettol Skincare (with moisturizers) and Dettol Cool (with menthol for refreshing feel). Ideal to use for everyday protection while bathing!
Mr. Chander Mohan Sethi, Chairman and Managing Director Reckitt Benckiser India stated, "Over the decades, Dettol has touched the consumer in every aspect of health and personal care. Particularly, for the Mother who is concerned about the health and wellbeing of her family, Dettol is the brand she trusts to safeguard her family from germs. Now with the launch of Dettol Soap Small pack, more mothers can have that sense of control, as her family now has Dettol protection - everyday - at a price that she can afford!
He further added, "Dettol is the gold standard in Germ Protection. This small pack from Dettol will give more customers an opportunity to try Dettol's protection. In other words, Chotte Daam mein Badi Suraksha." he concluded.
About Dettol and Reckitt Benckiser
DETTOL is manufactured by Reckitt Benckiser and has stood for "trusted protection" in India since 1933. The brand is endorsed by the Indian Medical Association and has been voted as India's Most Trusted Brand (2002, ORG Marg Brand Equity Survey).
Reckitt Benckiser (India) Limited, formerly known as Reckitt & Colman (India) Ltd is one of the fastest growing consumer goods companies in South Asia. In India, it has many brands namely - Dettol, Harpic, Mortein, Lizol, Cherry Blossom, Vanish, Easy Off Bang, Veet, Colin, Disprin, Strepsils, Clearasil and others. It has major presence in home and personal care, surface care, fabric care, pest control and healthcare. The Company has operations in 60 countries, sales in 180 and employs 22,000 people around the world. Globally Reckitt Benckiser plc is headquartered in Slough just outside London, UK and is listed on the London Stock Exchange. For more information visit: www.reckittbenckiser.com
* vs ordinary bar soaps from germs as per lab test vs bar and liquid soaps without actives
For Further Information Please Contact:
Satya Pamula, Integral PR @ 98480 18923
Reckitt Benckiser (India) Limited
Enkay Centre, IInd Floor, Vanijya Nikunj, Udhyog Vihar Phase V,
Gurgaon, Haryana - 122 016 (INDIA)
Telephone: 00-91-124-6398200, 6398210, 6398220 (91 from Delhi)
Facsimile: 00-91-124-6398230, 6398231, 6398232
Registered Office: 227, Okhla Industrial Estate, Phase I, New Delhi - 110 020
Integral PR