Amritsar traditional
Andhra Pradesh ~ India ~ International ~ City ~ Entertainment ~ Business ~ Sports ~ Technology ~ Health ~ Features
2010 Commonwealth Games ~ 2010 Nobel Prizes ~ Sachin Tendulkar ~ Rajasthan Royals ~ Kings XI Punjab ~ Sushil Kumar ~ Deepika Kumari ~ Somdev Devvarman ~ HR Bhardwaj
Home / India News / 2007 / May 2007 / May 9, 2007
In Amritsar, traditional Lassi is a hit as mercury rises
RSS / Print / Comments

Top News

144 Section in Hyderabad ahead of Ayodhya verdict

Manmohan Singh to campaign in Bihar today

FBI failed to act on Headley's wife's terror link expose 3 yrs before Mumbai attacks

Craven's horror flicks 'were inspired by real stories'

RBI will intervene if inflows turn lumpy: Subbarao

Enforcement Directorate issues 'Look Out Circular' against Lalit Modi

Now, laser technology that destroys tumours using heat

Waist size, not BMI can foretell cardiovascular risk in children

In Amritsar, traditional Lassi is a hit as mercury rises

Traditional thirst quenchers are giving multi-national soft drinks a run for their money in Amritsar, even as the temperature soars across the country during the summer.

By Ravinder Singh Robin

Amritsar May 9, : Traditional thirst quenchers are giving multi-national soft drinks a run for their money in Amritsar, even as the temperature soars across the country during the summer.

People in north India particularly prefer the cool curd-based drink called "Lassi" to aerated soft drinks marketed by multinationals like Coca Cola and Pepsi.

Here in the city of the Golden temple, the general public is thronging lassi and other soft drinks stalls to seek respite from the enervating heat.

Locals here say that as far as Lassi is concerned, no other drink comes close as a substitute for quenching one's thirst. What, however, disturbs fanciers of Lassi is Generation Next's wholehearted support for cold soft drinks.

"Cold drinks are harmful. It has pesticides as well. We are drinking it because the kids were insisting for it," said Pritpal Singh, a local.

Some are also afraid of the side affects of these artificial beverages.

The northern plains are in the grip of a severe heat wave, with the states of Punjab and Rajasthan recording temperatures of above 40 degrees Celsius.

Medical practitioners have recommended the consumption of low-fat buttermilk instead of cold drinks, as it is healthy and nutritious.

"When compared to soft drinks, we always recommend Lassi, and especially butter less Lassi. It has high nutrition value and doesn't have fat contents which can cause obesity and other problems," said H. P. Singh, a cardiologist.

Lassi is affordable as it costs just 10 to15 rupees a glass. It has so far maintained its niche market despite the presence of soft drink majors like Pepsi and Coke.

A study by an Indian environmental group, Centre for Science and Environment (CSE) had earlier found presence of toxic elements beyond permissible limits in aerated drinks manufactured by MNC's like Coke amd Pepsi.

A Parliamentary panel had endorsed that study though soft drink majors claimed that the drinks were safe.

ANI

Suggested pages for your additional reading
AndhraNews.net on Facebook






© 2000-2017 AndhraNews.net. All Rights Reserved and are of their respective owners.
Disclaimer, Terms of Service & Privacy Policy | Contact Us