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Innovative Techniques Adopted by Mobile Operators to Allay Market Saturation

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Innovative Techniques Adopted by Mobile Operators to Allay Market Saturation

Mumbai, Maharashtra, India

Mobile operators in the prepaid as well as postpaid segments of the North American wireless communication markets expect to improve their product offerings in 2007 to counter the impending market slow down. Mobile operators mostly rely on wireless data services for sustaining revenues.

New analysis from Frost & Sullivan (www.mobileandwireless.frost.com), 2007 North American Mobile Communications Outlook reveals that the market estimates to reach $175.7 billion in 2010.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the 2007 North American Mobile Communications Outlook, then send an e-mail to Ravinder Kaur, Corporate Communications, at ravinder.kaur@frost.com. Please include your full name, company name, title, telephone number, city, state, country and e-mail address. Upon receipt of the above information, an overview will be sent to you by e-mail.

More than 75 percent of the people in the U.S. already own a mobile phone and this figure is likely to cross 80 percent shortly. Market participants will be looking to target the still un-served segments. Designing and offering next-generation mobile data services to the prepaid segment also presents a unique set of challenges.

"After examining the existing strategies in the fast-saturating market, mobile operators could offer consumer and enterprise mobile data services, converged offerings, mobile advertising and loyalty programs," says Frost & Sullivan Strategic Analyst Vikrant Gandhi.

Mobile video advertising has been a success ever since off-deck advertising gained popularity in 2006. Location-based services such as family finder and child locator that use of global positioning system (GPS) for global system for mobile communications (GSM) expect to be introduced in 2007. Besides, the mobile payments industry continues to evolve with the emergence of facilities such as money transfers and smart card-based purchases.

The acute competition in the market drives mobile operators to be innovative in the services they offer, which is well evident from the range of prepaid plans available. Usage of wireless networks will be the primary communications channel in 2007, owing to the introduction of more innovative techniques.

"Service providers could also consider providing services to prepaid as well as credit-challenged segments, but not at the expense of revenue maximization from existing subscribers," notes Gandhi.

The 2007 North American Mobile Communications Outlook is part of the Mobile & Wireless Growth Partnership Service, which also includes research services in the following markets: mobile DRM markets, premium mobile content and applications markets, mobile video services, mobile advertising and search, strategic insight into mobile content adaptation-porting with transcoding and rendering, mobile handheld devices, mobile office, enterprise mobile and wireless applications, MVNO markets and others. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants. Interviews with the press are available.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership service and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics and demographics. For more information, visit www.frost.com.

2007 North American Mobile Communications Outlook
N172-65

ravinder.kaur@frost.com mireya.castilla@frost.com

Source: Frost & Sullivan (Business Wire India)

Press release presented here is sourced from the Source mentioned above and is provided on as-is basis. Please contact the Company / Source directly for any further information in regard to this release. This website will be unable to assist you in regard to the accuracy or correctness of information in this release.

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