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Home / India News / 2007 / May 2007 / May 30, 2007
Jalandhars pride Lovely Sweet Shop
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Jalandhars pride Lovely Sweet Shop

Jalandhar city, which has long been known for its sports, leather, rubber and surgical instruments, is also remembered for a particular sweetmeat shop.

By Ravi Khandelwal

Jalandhar, May 30 : Jalandhar city, which has long been known for its sports, leather, rubber and surgical instruments, is also remembered for a particular sweetmeat shop.

Be it tourists or devotees visiting temples in Jalandhar, skipping a visit to famous Lovely Sweet Shop is unacceptable.

The well-laid out variety sweetmeats leaves everyone puzzled as to which items to chose. The relatively cheap priced sweets often motivate visitors to buy the maximum for kin and kith.

Be it Eid, Holi, Diwali, Guru Nanak Jayanti or Baisakhi, Lovely Sweet Shop can always be found crowded with people of different faiths. The temptation to taste is irresistible.

Located in the Jalandhar Cantonment area on Nakodar Road, the five-decades-old shop is a place that attracts.

Just ask any local person or rickshaw puller about the Lovely Sweet Shop, and he or she will promptly point the way.

This shop with a difference has a Tasters'Club, consisting of members of all age groups and professions. They decide the range to be offered for sale.

Over 200 cooks prepare some 160 varieties of sweets a year.

From Kashmir to Uttar Pradesh, Kolkata to New Delhi, cooks from all regions remain busy preparing their own special sweetmeats.

"Passing through rigorous tests, the Taster's Club finalizes our products. It is said: "Nindak niyare raakhiye, aangan kuti chawaye, Bin Pani Sabun Bina Nirmal Kare Suhaye (keep your critics close to you even if it takes to build a house for them so that they always help you improve). Believing in that we welcome everyone's word of advice to improve quality," said Naresh Mittal, the owner the shop.

Known for its panjiri and Moti Choor ladoos, there are sweets ranging from rupees 50 to about Rs. 700 per kilogram (one to 14 dollars a killo).

For diabetics, the shop has many sugar-free sweets. There is also a separate section for kids and elders too.

"People have always believed in the adage variety is the spice of life. No one is willing to eat the same food everyday. We offer a variety of sumptuous sweetmeats. People always want something different and we are always ready to serve it," said Naresh.


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