India organising mango
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India organising mango festival in Tokyo from May 23
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India organising mango festival in Tokyo from May 23

India is organising a six-day long Indian Mango Festival in Tokyo from Wednesday as part of the India-Japan Friendship Year celebrations.

New Delhi, May 22 : India is organising a six-day long Indian Mango Festival in Tokyo from Wednesday as part of the India-Japan Friendship Year celebrations.

Commerce and Industry Minister Kamal Nath will inaugurate the festival, which is being organised by the Agricultural and Processed Food Products Export Development Authority (APEDA) of his Ministry in coordination with Japan-India Business Cooperation Committee (JIBCC).

Ministers of the concerned Ministries of the Government of Japan, members of the JIBCC, prominent members of the Indian community, media persons, importers and exporters, members of the Japan and Tokyo Chambers of Commerce and Industry, and senior Indian officials are expected to attend the festival from May 23 to 28.

A short film on Indian mangoes will be screened at the launch party and there would be a display of the various varieties of Indian mangoes at Hotel Tokyo.

The launch of the festival will be followed by in-store promotions from May 24-28 at 15-20 selected departmental stores and super markets, and promotion of mango cuisines at 30 selected Indian restaurants.

India is the largest producer of mangoes in the world with the production of approximately 14 million tons, contributing more than 50 per cent share of the world production. Many Indian mango varieties have gained international acclaim due to their unique colour, flavour, aroma and taste.

Indian mangoes are considered special product conforming to the highest standards of quality, packed with nutrients. A single mango can provide up to 40 per cent of the daily dietary fiber needs- a potent protector against heart disease, cancer and cholesterol build-up.

In addition, this luscious fruit is a warehouse of potassium beta-carotene and antioxidants.

Alphonso, Kesar, Benganpalli, Langra, Chausa and Mallika are the approved Indian varieties in Japan. In addition to the usual post-harvest procedures followed for other destinations, a special Vapour Heat Treatment (VHT) is also carried out for exports to Japan, strictly in accordance with the Japanese import regulation.

ANI

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