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Mumbai, Maharashtra, India
Kingfisher Airlines Ltd., India's fastest-growing airline, unveiled for the first time in the history of Indian sports, the remarkable life-size replica of the Panasonic Toyota Formula 1 racing car.
Kingfisher Airlines and Toyota Motorsport GmbH have entered into a multi-year partnership deal for the Panasonic Toyota F1 Racing team. This partnership is rated as one of corporate India's biggest overseas brand partnerships. This deal catapults Kingfisher Airlines into the international arena of Indian companies sponsoring International sporting events.
Formula 1 racing is one of the most popular sport in the world and as part of Kingfisher Airlines' promotional programmes to enhance customer delight, Kingfisher Airlines has introduced a contest for all Kingfisher Airlines guests. All one has to do is fly the Good Times with Kingfisher Airlines during the promotion month to be a part of a lucky draw. The winners of the Kingfisher Airlines F1 contest win an all-expenses-paid trip to the next Grand Prix destination and watch the action live.
The association between Kingfisher Airlines and Toyota Motorsports also marks the largest sports partnership programme so far for the 22-month-old Kingfisher Airlines.Ralf Schumacher, one of the ace drivers of the F1 Toyota team was also present at the car unveiling. The partnership is widely expected to raise the interest level of Indians in the F1 sport.
Speaking on the occasion Dr. Vijay Mallya, Chairman and CEO, Kingfisher Airlines Ltd., said, "We are excited about our partnership with Toyota Motorsport GmbH and are also delighted to have Ralf Schumacher in India for the promotion of this popular sport. This is part of Kingfisher Airlines' long term vision to be well entrenched in the minds of global guests and enhance visibility internationally and be the airline of first choice whenever anybody thinks of flying. Besides, we intend to weave together a series of compelling consumer engagement initiatives that will reward our guests flying on board Kingfisher Airlines with free opportunities to watch Formula 1 races live amongst other exciting rewards."
Kingfisher Airlines, India's fastest growing airline commenced operations with a brand new fleet of aircraft on May 9, 2005. Kingfisher Airlines started with just four flights a day and today it offers 158 flights daily connecting 29 key Indian business and leisure destinations on a fleet of 24 brand new aircraft.
About Kingfisher Airlines:
Kingfisher Airlines is India's first and only private airline to receive the prestigious 'Best New Airline of the Year' award in the Asia-Pacific and Middle East region from Centre for Asia Pacific Aviation (CAPA). Kingfisher Airlines has also been voted as the 3rd Most Successful Brand Launch of the Year 2005, in the annual Brand Derby survey conducted by India's leading business daily-Business Standard. In another survey conducted by agencyfaqs.com, Kingfisher Airlines was voted as the 8th Buzziest Brand of 2006 amongst 2000 leading national and international brands. Kingfisher Airlines has also bagged the 'Service Excellence for a New Airline award from Skytrax, a UK-based specialist global air transport advisor.
Another addition to the list of laurels is the 'Best New Domestic Airline for Excellent Services and Cuisine' award from Pacific Area Travel Writers Association (PATWA). In a survey conducted by IMB for Times of India, 46% of the participants voted Kingfisher Airlines 'The Best Airline' and 'India's Favourite Carrier'. Kingfisher Airlines has also won the 'Brand Leadership Award' in the service and hospitality segment against several acclaimed hotels, leading banks and other airlines. Lastly, Kingfisher Airlines won the Economic Times 'Avaya Award for Excellence in 'Customer Responsiveness' for 2006. The Award is highly acclaimed and is presented by India's largest selling Economic daily,'The Economic Times'.
For more information on Kingfisher Airlines log on to www.flykingfisher.com. Fly the Good Times with Kingfisher Airlines.
To view the photograph click the link below:
Dr. Vijay Mallya and Ralf Schumacher,
Malini Nair, Manager PR, Kingfisher Airlines Ltd, + 91 93242 39730 malini.nair@flykingfisher.com
Jayesh Naduvath, IPAN, Mumbai, + 91 98679 66996 jayesh.n@ipan.com
Source: Kingfisher Airlines (Business Wire India)
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