New Delhi, Delhi, India
ESPN STAR Sports, Asia's number one sports broadcaster, today announced the acquisition of the mobile rights of the world's premier tennis Grand Slam event - Wimbledon. Under the terms of the agreement, Mobile ESPN will offer a comprehensive range of mobile content from the world's highest profile tennis event to consumers in India.
Mobile ESPN is targeted to be the home of sports for fans across India on the new emerging medium - Mobile. The Mobile ESPN service will provide the official video clips, match score updates, player specific contents, wallpapers and the official Wimbledon ringtone "Purple & Green". The video clips will contain a daily dose of the Day's Highlights (2007 Championship preview, Daily Preview, Individual Match highlights, Player interviews and Daily Round Up) and also archive clips of the Golden moments and the 2006 championships round-up.
According to Sanjay Kailash - Vice-President, Ad Sales, Business Development and New Media, ESPN Software India Pvt Ltd, "There is a huge market to be tapped as there is a growing audience for sports like Soccer, Motosports and Tennis. We expect a significant demand for video clips of exciting moments of Wimbledon given the popularity of the tournament in India. There is a huge fan following of players like Federer, Nadal, Sharapova and India's very own Sania Mirza."
"This is just the beginning of a series of events that Mobile ESPN is planning to unleash on the Mobile Platform," added Sanjay.
How does it work?
Mobile ESPN will aggregate a Wimbledon 2007 zone on the WAP portals of all the leading telcos in India including Airtel, Hutch, Idea, and BSNL. Wimbledon content will also available to R-World and Tata Indicom users. We have created special Wimbledon packs for users. Mobile Users can download unlimited content at a rental of Rs.99 from the zone or pay per download.
Mobile ESPN
Easy to access, Mobile ESPN services can be availed by dialling 505-ESPN (3776) on the phone or by sending an SMS to (ESPN) 3776, which is ESPN's short code nationally. The GPRS user can access the services on www.mobilespn.in. Launched in the month of December 2006, Mobile ESPN has received positive response from the consumers in India.
Source: ESPN STAR Sports (Business Wire India)
Press release presented here is sourced from the Source mentioned above and is provided on as-is basis. Please contact the Company / Source directly for any further information in regard to this release. This website will be unable to assist you in regard to the accuracy or correctness of information in this release.