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| Home / India News / 2007 / June / June 25, 2007 SecondShaadi.com Provides a Solutions for Second Marriages |
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New Delhi, Delhi, India
Pahwa KBS today announced the launch of a new matrimonial website specifically targeting the remarriage market, i.e. For people who have been divorced, widowed or separated.
SecondShaadi.com aims to make it simpler for such people to find the right partner over the internet by creating an exclusive database of people looking to get married for the second time.
"Amidst the deluge of profiles on other matrimonial sites aimed at the first marriage, our target audience finds it hard to search for the right partner, given their unique needs. SecondShaadi.com will reduce the time required in the process and increase the chances of success significantly for people falling in this category." says Vivek Pahwa, CEO, Pahwa KBS. He continues, "There is a lot of apprehension and hesitation when looking for a partner the second time, be it a divorcee or someone who is widowed. Add to that the social effects involved in the process which may prevent a person from using the traditional means of selection. This is where we come in. We provide a highly personalized way of connecting people with a common need, while maintaining their privacy at all levels. We have developed exclusive tools such as 2-way matches which go beyond the ordinary matrimonial search experience and make it easier for people to find exactly what they are looking for."
SecondShaadi.com also has another person behind it. Ankur Warikoo, is associated with the site as an external consultant and has provided rich inputs in the customer interface and the usability aspects of the site. Ankur and Vivek were classmates and graduated together from the the Indian School of Business, Hyderabad.
SecondShaadi.com hopes to sign on 100,000 registered members over the next 3-4 months, and is confident of becoming the most preferred destination for people looking to escape their loneliness through remarriage.
Source: SecondShaadi.com (Business Wire India)
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