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Anand, Gujarat, India
Amul, the market leader in the Table Butter category, is all set to further strengthen its market position with the launch of new innovative and consumer friendly packs of Butter. So far, Amul Butter was mainly available in 100gm and 500 gm packs. However, market research showed that there was a demand for smaller packs.
Keeping this objective in mind, Amul has now launched a new smaller pack - Munna Pack - suitable for a single occasion use by a small family. Available in 25gms, Munna pack is manufactured at the state of the art ISO 14001 and HACCP certified dairy plant at Mehsana. With this launch, the long felt need of smaller packs by consumers has been addressed to.
Amul has also launched Butter in easy to open Airline packs. Carrying just the right quantity of butter needed for a single serving, these packs are now being increasingly used by the Airlines. Packed in the most modern Amul Dairy plant, these packs have become increasingly popular with mothers of school going children as tiffin packs.
According to Shri B. M. Vyas, Managing Director, Gujarat Co-operative Milk Marketing Federation, "Being the leaders in the category with almost 86% market share we owe the consumers products and packs with innovation. This will also help us in moving up the value chain. Research indicated that the consumers needed a portion pack which is hassle free, convenient to use and contains just the right quantity for a single serving."
With the introduction of these consumer friendly packs, Amul Butter is now available for every segment of the society at a price affordable to them. These packs are likely to induce a segment of society to use butter for the first time. This is in tune with the philosophy of Amul of providing the consumer Value for Money.
To view the Butter Packs, please click on the links given below:
Airline Pack
Munna Pack
For further details, contact: R. S Sodhi, Chief General Manager, Amul, +91 98240 11058, Email: sodhi@amul.coop
Source: Amul (Business Wire India)
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