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Anand, Gujarat, India
Amul, the market leader in ice-creams has launched a new product - Stamina Candy - all over the country. The 60 ml. Feel Fresh candy is available in orange and lime n lemon flavours, and is priced at Rs. 8/-. The candy contains the crucial set of minerals and vitamins in a well digestible form, glucose, whey proteins, highly digestible calcium and vitamin C apart from milk solids which are vital and essential for body development of all age groups.
The Stamina Candy is India's first fitness candy. Normal ice candy quenches thirst, but does not help in gaining back the energy lost due to sweat. Stamina candy has carbohydrates which on metabolism provide energy to the spent muscles and helps in body growth and maintenance and has the right amount of sweetness and minerals to help quench the deep down thirst and keep the body tuned.
In an effort to harness the untapped sports and fitness drink market in India, Amul had pioneered the introduction of a nutritious health beverage and instant energy drink Stamina based on milk nutrients. The Stamina candy is an extension of the concept.
It is targeted at all segments of the society, especially health conscious young people who consider exercise and sports as an essential part of their routine.
The product has been introduced keeping in mind the entire range based on the platform of taste, health and natural products. The Amul Stamina Candy is goodness and health packed in a healthy and natural manner.
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Source: Amul (Business Wire India)
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