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FIRST time ever in India - Carabineer watches and a range of washable Velcro straps
FIRST time ever in India
Carabineer watches and a range of washable Velcro straps
Hyderabad... 13 June 2007 - Fastrack, the leading youth fashion brand, has always been a trendsetter with its unique collection of watches. With this new Adventure Collection it has added a host of new features to its range of watches.
This unique collection has the following interesting features and styles:
1. For the first time in the Indian market there is a whole collection devoted to washable Velcro straps with inbuilt analogue compass
2. A carabineer-watch designed to change the definition of a watch as a wrist accessory. Inspired from mountaineering and rock climbing gear. This watch hangs from the belt loop with carabineer clasp.
3. The crystal guard on the guys watches protects the glass and the case.
4. The dials have patterned luminescent ink fill on the dials allowing you to see the time even in the dark.
Talking about this new range Mr. Ronnie Talati, Business Head, Fastrack said "This collection is a highly differentiated collection from all others previously launched in Fastrack or any other brand so far. It should change the perception of people about watches and make the people experiment more with new trends and styles"
This collection has 7 cases (14 variants) in vibrant colours, asymmetrical shapes and bold features. Price ranges from Rs.1095 to Rs.1750.
About Fastrack: Fastrack, India was launched in 1998 as a sub-brand of the Moguls of the wrist-watch industry, Titan. Fastrack's mantra from the get-go has been to capture the essence of what the youth seek: Individuality, style & affordability. They entered the youth segment for wrist gear & eye gear to offer great designs at affordable price – points (between Rs500-Rs2500) and niche not being catered to by any other brand. Fastrack known as the "affordable fashion" youth brand has a presence in over 3600 outlets across 850 towns, with new exclusive brand kiosks in Shopping Malls to its multi-channel distribution network which covers the 213 strong World of Titan Network, 90 Large Format Chain stores viz. Shoppers Stop, Lifestyle, Central, Westside, Pantaloons and Multi-brand watch & optical outlets.
Product summary of various functions and UCP
1397 (SL01, SL02): Fasten Up!!!
Metal case, with a satin finish. Crystal guard on top adding a little of sport value on the watch. Asymmetrical case with digit ‘3' impressed on it adding to the appeal factor. The free-swinging lug allows for better fit on the wrist and makes it easy to wear the watch. Washable Velcro straps. Comes in ultra – male white and blue colours and interesting dial layout with an offset second hand. Functions included are analog compass and date apart from time.
1396 (SL01, SL02): Snap On!!!
Metal case resembling an actual analog compass, with a satin finish. Crystal guard on top adding sport value on the watch. Big round case with sharp metallic edges on it adding to the appeal factor. Plastic metal ring enhances the bold colours and chequered dial layouts make it an interesting casual watch. It also has washable Velcro straps. Comes in ultra – male white and black colours and interesting dial layout. Functions included are analog compass and date apart from time.
1395 (SL01, SL02): Strap Up!!!
Metal case resembling a race-car dashboard meter, with a satin finish. Crystal guard on top adding sport value on the watch. Round dial opening in a square case make for an interesting feature. Plastic metal ring extending all the way to the end of the case is a never - seen – before design feature unlike any in our competition. The dashboard like dial design with the offset second hand adds to the "racy" feel of the watch. Like all others in the collection event this watch has washable Velcro straps. Comes in ultra – male white and black colours and interesting dial layout with an offset second hand. Functions included are analog compass and date apart from time.
2363 (SL01, SL02): Swing It!!!
Asymmetrical metal case, with a satin finish. The free-swinging lug allows for better fit on the wrist and makes it easy to wear the watch. The dial makes for easy time telling in the dark due to luminescent fill on the numbers. The glow-in-the-dark ink is also used to make interesting patterns on the dial. Can be made visible by cupping the watch in your palm and peering into it. Beige and burgundy Velcro washable straps add to the fashion factor of the watch. Comes in white and blue colours and interesting dial layouts
2365 (SL01, SL02): Zip It!!!
Asymmetrical metal case with a satin finish. The strap has a fake Zipper, which imparts it a "funky" look. The dial makes for easy time telling in the dark due to luminescent fill on the numbers. The glow-in-the-dark ink is also used to make interesting patterns on the dial. Can be made visible by cupping the watch in your palm and peering into it Accompanied with washable leather straps it comes in white and blue colours and interesting dial layouts. This case also has the SL02 in a very fashionable burgundy colour.
736 (PP01, PP02) : Tighten Up!!
Plastic case resembling an analog chronometer. Crystal guard in an interesting shape, on top adding sport value on the watch. Big round case with a broad double strap adding to the appeal factor. Plastic metal ring enhances the bold colours and segmented dial layouts and washable Velcro straps make it a very trend setting watch. Comes in ultra – male white and black colours and interesting dial layout. Functions included are analog compass and date apart from time.
737 (PP01, PP02) : Cling It On!! (Carabiner Watch)
The hero of the collection. It is an upside down watch to be worn hanging from any part of the clothing. For easy time telling, it has a reverse dial. The watch is inspired by rock climbers' equipment – "the carabiner". With and electro-luminescent dial and date and compass function this watch is a great accessory to own and put to use. The watch gives a whole new dimension to accessorizing and takes the watches out of the writ to other imaginative places to be worn on. Comes in white/blue and white/black combination colours and interesting dial layouts . The metal clips (carabiner) area standard part of the watch. Apart from time and date the watch has EL backlight for easy time telling.
For more information, media may please contact:
Shefali Mahadevia, Brand Manager, Mobile:9243189364, shefali@titan.co.in
OR Solus Media, Tel: (040) 23230750 / 23241484
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