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New Delhi, Delhi, India
Pond's, India's leading personal care brand is now introducing in India its very successful mix, White Beauty, from its international stable of skin lightening products. This product range is leading in Asian market and especially in South East Asia.
Part of the Unilever portfolio since 1986, Pond's today announced the launch of 'Pond's White Beauty Detox' range that gives a visibly illuminated and nourished pink glow. Dia Mirza, beautiful actress and Miss Asia Pacific 2000, launched the Pond's White Beauty range at the Hotel Shangri-La in the capital.
The Highlight of the glittering launch was the moment at which Cupid figures were fascinated by Dia Mirza's glowing beauty, making Mirza blush deep pink! The mesmerized cupids offered her flowers and chocolates, the fragrance and sweetness of which added to Mirza's radiance. The serenading mood was set by a spectacular supper theatre performance of William Shakespeare's magical 'Midsummer Night's Dream'. The Bard's play aptly illuminated the enchantment of attraction.
Talking of luminous, Pond's White Beauty is not just about skin whitening for the consumer, but about a radiant healthy skin that gives a nourished pink glow. Pond's White Beauty has detoxifying vitamins B3, B6, E, and C, which neutralizes the effect of darkness-causing impurities found in the environment and reduces accumulated melanin, thus giving a smooth, pure and bright skin.
Pond's White Beauty represents the international expertise of Pond's in providing superlative skincare regimes. Increasingly, Indian women are looking for the complete skincare regime of cleansing, toning and moisturizing and this product range provides all beauty regime requirements.
The range consists of White Beauty Detox Cleanser which cleans thoroughly, White Beauty Detox Toner, which tightens the open pores and smoothens out the rough appearance of the skin; White Beauty Skin Lightening Cream with Detox vitamins that nourish skin from within, and White Beauty Detox Lotion, which replenishes skin's natural moisture level and gives visibly glowing and smooth pinkish skin.
Ashok Venkatramani, VP Skincare, HUL said, "As a brand that understands women, around the world, Pond's recognizes that true beauty is derived from love and warmth as well as the credibility of an international skincare heavyweight. Pond's is offering a variety of ranges for women - Age Miracle, Double White, Botanicals and now White Beauty. Pond's White Beauty is truly the next generation's skincare choice, which promises to bring that lasting blush with its White Detox range. The freshness of Pond's White Beauty is sure to catch on…."
Also, Pond's has created a digital space especially for women. Pond's invites women to share such blushing moments through www.i-blushed.com.
Fall in love with the nourished pink glow. The blush that lasts…
About Pond's:
Pond's is a global face care expert that has a presence in 58 countries and strong presence in the three top face care countries - Japan, Korea and the US - making it a skin care brand to reckon with. The Pond's skincare range is already a confidante and advisor of women who are in control of their lives, looks and environment.
The brand boasts of state-of-the-art R&D facilities led from New York, Tokyo and Mumbai, helping it create international beauty solutions for the discerning woman. The Pond's philosophy is based on the application of leading-edge technology to face care. By combining this with an intimate understanding of the woman's skin care needs and requirements, Pond's delivers results women can see and feel.
About Hindustan Unilever Limited:
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians. HUL's mission is to "add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life.
To view the photographs click the link below:
Mr. Ashok Venkatramani, VP Skincare HUL
Diya Mirza with Cyrus Sahukar at the Launch of Ponds White Beauty Detox Range
PONDS White Beauty Range
Source: Hindustan Lever Ltd (Business Wire India)
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