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Bangalore, Karnataka, India
This July it just doesn't get hotter than this…….
Lifestyle has launched a one of its kind shopping festival exclusively for Men called "Haute Trail" starting July 4th to July 29th (July 4th -July 22nd at Hyderabad and Bangalore) across all Lifestyle stores in the city. The festival offers great deals on apparel and footwear for men along with watches, sun glasses and fragrances. Consumers are sure spoilt for choice with all the exciting offers from leading brands in the country.
A host of brands are a part of this festival including Arrow, Wills Lifestyle, Louis Philippe, Van Heusen, Park Avenue, Zodiac, ZOD, Giovanni, Provogue, Allen Solly, Chromozone, Colour Plus, Dockers, Indian Terrain, Tana, Vivaz, Le-Buck, Bossini (Men and Woman), Benetton (Men and Woman), Kappa (Men and Woman), Springfield, Zync, Proline, Lee, Lee Cooper, Pepe, Levis, Wrangler, Killer, Forca and Excalibur. Haute Trail is simultaneously running across all Lifestyle stores in Mumbai, New Delhi, Hyderabad, Bangalore, Chennai, Ahmedabad, Jaipur & Pune.
Consumers shopping for more than Rs. 2000/- get to be a part of a lucky draw organised at the end of the month. Additional coupons can be availed on multiple purchase of Rs. 2000/- . The prizes range from - Tickets for 2 to the F1 Grand Prix at Shanghai, Tissot watches, O2 stealth (mobile phones) and 14 K Gold Cross Pen.
Commenting on this initiative, Mr. Shankar Suryanarayan, Vice President- Marketing, Lifestyle International (P) said, "Shopping festivals have traditionally been woman-centric. However, the changing times have bought with it a maturity in Men's fashion never seen before. With this shopping festival Lifestyle aims to provide a platform for our male consumers to choose from the best brands available in the country."
About Lifestyle International (P) Ltd:
Lifestyle is part of the Landmark Group, a Dubai-based retail chain. With over 30 years' experience in retailing, the Group has become one of the foremost retailers in the Gulf. Positioned as a trendy, youthful and vibrant brand that offers customers a wide variety of merchandise at an exceptional value for money, Lifestyle India began operations in 1998 with its first store in Chennai in 1999, and now has 17 stores across Chennai, Hyderabad, Bangalore, Gurgaon, Delhi, Noida, Pune, Mumbai, Jaipur and Ahmedabad. Business World-IMRB Most Respected Company Awards Survey has rated Lifestyle as the Most Respected Company in the Retail Sector in 2003 and 2004. Lifestyle has also been awarded the ICICI - KSA Technopak Award for Retail Excellence in 2005, the Lycra Images Fashion Award for the Most Admired Large Format Retailer of the Year in 2006 and more recently the Best Department Store at the Reid and Taylor India Retail Summit.
To view the offers list and photograph, please click on the links given below:
Offers list
The Mens Shopping Fest
Source: Lifestyle International (P) Ltd (Business Wire India)
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