Mumbai, Maharashtra, India
BINDASS, India's first 360-degree entertainment brand for Young India, announces the appointment of Nikhil Gandhi as Regional Director, West & South, Advertising & Sponsorship Sales. Brand Bindass will kick start with a Hindi GEC channel scheduled to launch in mid 2007.
Nikhil brings with him 7 years of experience in media and entertainment. Nikhil comes to Bindass from Zoom Television where he was the Regional Head, West. He was instrumental in setting up a whole new team in the West and was also handling the Eastern region as an added portfolio. He was a part of the core team at Zoom during the launch of the channel in 2004. Prior to Zoom Television, he was with MTV Networks and The Times Group.
Commenting on his appointment Nikhil Gandhi said, " Brand Bindass is going to power the growth of media space for young India and spells oodles of spunk and attitude; I'm really excited to be a part of this phenomenon."
The Senior Vice President - Revenue & Business Head - New Media of Bindass, Sanjay Puthli adds, "We are incredibly pleased to have him on board Brand Bindass. He brings to the position, not only years of media expertise, but an in-depth knowledge of the current business trends in entertainment as well."
Brand Bindass is scheduled for launch in mid 2007 and has an outlay of Rs.200 crores (Rs.2 billion). India's first local youth entertainment brand, Bindass will be a 360 degree entertainment venture & will include the entire gamut of entertainment: television channels, a mobile channel, 3 websites, creation of original games, merchandising, retail & nation wide ground events providing Young India with an array of choices. These include the launch of multiple channels across languages in India and Southeast Asia. UTV had earlier entered into a business co-operation arrangement with Astro to set up kid's channels in Malaysia and Indonesia. Astro Ceria successfully launched on the Astro platform last year. Today in Malaysia 4 of the top 5 kids shows are on Astro Ceria.
Note to the Editor:
UTV Software Communications Ltd. is India's foremost Media & Entertainment Company with leadership position in 4 Verticals that includes Motion Pictures, Broadcasting, TV Content and New Media (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange. The Walt Disney Company holds a strategic stake in UTV who has subsidiaries for its businesses across India, the UK and USA.UTV Motion Pictures pioneered the Studio Model in India with operations encompassing Production, Marketing, Distribution and International Co-Productions. Strategic relationships with 20th Century Fox, Walt Disney and Sony Pictures along with Will Smith's Overbrook have positioned UTV as the only South Asian Company in the International Movie Space. Recent releases include Mira Nair's "The Namesake" and under-Production M. Night Shyamalan's "The Happening". Its Indian slate includes the BAFTA nominated Rang De Basanti with a slate of over 12 movies on the floor, along with its International Co-Productions makes it the largest Movie Studio in South Asia.
In New Media, UTV has one of the largest 3D Animated facilities located in Mumbai and after it acquiring controlling stakes in two Gaming Companies i.e. India Games (India's largest Mobile Gaming company) and Ignition UK (Console Gaming) along with it having under Production three of the largest Animation movies to come out of India in the next 2 years, it has carved a space as the premier New Media Company in South Asia.
In Television Content, a business with which UTV was founded, the company produces and markets over 20hrs of Television programmes a week in multiple languages.
UTV Broadcasting Ltd (UBL) will be launching a bouquet of channels that it will also distribute. This includes India's first 360* Entertainment Brand for Young India and related channels called "Bindass", a World Cinema Channel entitled "Olive TV" and a slue of other Channels to be announced soon. After the roaring success of its Kids Channel - Hungama Tv to the Number 1 position in 18 months. More information on the group is available at www.utvnet.com
Source: Bindass (Business Wire India)
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