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The results of the annual league table of Taiwan Top 10 Global Brands were recently announced and ASUS won the number one title with a brand value of 11.96 billion US dollars - an impressive growth of 166% since year 2003.
The results of the annual league table of Taiwan Top 10 Global Brands were recently announced and ASUS won the number one title with a brand value of 11.96 billion US dollars - an impressive growth of 166% since year 2003.
The corporate motto of "Rock Solid. Heart Touching" best describes ASUS products. "ASUS utilizes engineering expertise and exquisite aesthetics when designing products," said ASUS Chairman and CEO Jonney Shih. "We are committed to go by the highest standards from R&D, manufacturing, quality control, sales and marketing to services. With leading technologies and processes, our goal is to win customers' hearts with exceptional quality and touching innovation."
"Satisfying the customers' potential needs with a perfect blend of trend-setting technology and design has always been our ultimate goal to achieve," said ASUS Technology Pte. Ltd. Chairman Jonathan Tsang. "We will continue to keep up our promises as we progress in the IT industry."
Mr. Andrew Tsui, Managing Director, ASUS India said, "The ASUS Brand signifies quality at its best. We cherish our relationship with our channel partners and customers. The same message of being a rock solid brand for product quality and a heart touching brand for channel and customer interaction is percolated down to all the markets across the globe, including India."
Exquisite Details for Successful Technology Innovations
ASUS combines various elements including minimalism, fashion aesthetics, material innovation and Eastern-Zen in the design process. With the unique fusion, ASUS has won 2,168 international awards in 2006. The P526 Smart Phone, the slim and elegant LS201 LCD monitor, and the 42 inch LCD Television TWL42001 won the German iF design award, the German Reddot design award and the Japanese G-Mark design award respectively last year. The TWL42001 is the first Chinese product to be awarded with the Japanese G-Mark Award. The P526 appeals with fashionable style and a user-friendly interface, while the LS201 exudes power and charm by incorporating a diamond-like hardness protective screen and a glossy black chassis with fine aluminum details. The TWL42001 breaks through impossible craftsmanship with a piano lacquered surface that reflects light in dazzling 7 rainbow colors - creating a rich atmosphere that blends with outstanding video and music quality to capture the best viewing experience.
Looking ahead, ASUS, acting as Taiwan's leading global brand, is set to shine on the international stage. "We have a strong sense of mission and great confidence to continue to excel and achieve even more amazing results. It is my wholehearted belief that ASUS will become the pride of Chinese worldwide!" said Jonney Shih.
| ASUS Brand Value | |||
| Year | Brand Value (USD) | Growth Rate | |
| 2003 | 7.19 | -- | |
| 2004 | 8.19 | 13.6% | |
| 2005 | 8.82 | 4% | |
| 2006 | 10.81 | 22% | |
| 2007 | 11.96 | 13% | |
| Source: TAITRA. For more information please visit: http://brandingtaiwan.org | |||
For more details on ASUS and its products, kindly visit http://in.asus.com or send an email to media_india@asus.com
About Taiwan Top 10 Global Brands
Since 2003, the valuation of Taiwan's Top 10 Global Brands has been conducted for five consecutive years. Interbrand, the leading global brand consultancy, uses its well-established brand valuation methodology to prepare financial valuations of Taiwan's international brands. The aforementioned methodology has also been applied to the Top 100 Global Brands report appointed by the management of Business Week. The brand valuation itself is comprised of qualitative and quantitative financial analyses to help effectively pinpoint the role of Taiwan's brands in the global market.
About ASUS Technology Pvt. Ltd.
Asus Technology Pvt. Ltd. is a leading provider of 3C total solutions. With a global staff of more than 100 thousand and a world-class R&D design team, the turnover for 2006 was 16.5 billion U.S. Dollars. ASUS has been ranked in Business Week InfoTech 100 for 10 straight years, and was ranked No.1 by the Wall Street Journal for best quality products in Taiwan. Its product portfolio includes notebooks, motherboards, graphics cards, optical drives, LCD monitors, information appliances, desktop PCs & PC components, servers, wireless solutions, mobile phones, handhelds, digital home solutions, broadband communication products and networking devices.
ASUSTek Computer Inc., India