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New Delhi, Delhi, India
Reebok, the world's leading sportswear brand and multi-platinum Latin music recording artist Daddy Yankee had formed a multi-year partnership in 2005 that includes a signature collection of athletic footwear, apparel and accessories called DY. Regarded as one of the most respected and influential reggaeton artists, Yankee joined Reebok's music roster that includes Grammy award winners Jay-Z, 50 Cent and Nelly. The DY signature collection consists of sport-inspired designs that exude Daddy Yankee's vibrant energy.
Continuing with the alliance, Reebok announces the launch of its latest Reebok lifestyle footwear collection, in association with Daddy Yankee's new album for those who love to fuse music with fashion. The collection, referred to as the Travel Trainer collection is perfect for the dance floor with its key features of flexibility and suppleness. With this strategic tie up Reebok is all set to target the new generation who are inclined towards music and fashion in India. Daddy Yankee numbers have always set the dance floor on fire and now with shoes that can help you twist and turn with great flair and poise, the party will more than just rock!
The collection is a range of shoes that twist, turn, breathe and perform all your moves as you hit the dance floor with terrific finesse. Sporting an appealing combination of flexibility, a lightweight body and breath ability, the shoe is the best for those who love to be on the move all the time. The shoe can be folded completely to fit into the travel bags, and can be carried along.
Mr Sajid Shamin, Director, Marketing Reebok India said, "Music, Dance and Fashion are key elements that enthuse the young and at our end we constantly strive to provide contemporary products that fit the bill for the youth. With this association we hope to fuse all three to give the youngsters a compelling reason to buy. While the shoe has all in built features which can provide great comfort and fit on the dance floor, it also looks highly fashionable and comes in 4 different colours. Also any body buying the new Daddy Yankee album is entitled to a 15% discount on the shoe. With the launch of the Scarlett Johannson's signature collection last month and the new range of lifestyle footwear this month, we hope to introduce something new and exciting regularly in our lifestyle business".
About Reebok India
Reebok started its operations in India in 1995. Headed by Managing Director Mr Subhinder Singh Prem, Reebok India has a pan-India presence with branch offices in Mumbai, Kolkata and Bangalore and ranks at the top amongst international footwear companies in India. The Company's brand vision is fulfilling potential, its mission - Always challenge and lead through creativity. Reeboks brand values are authentic, individualistic, courageous, empowering, innovative and real. Reebok has introduced its internationally acclaimed fitness programs in India, conducted under the banner of Reebok Instructor Alliance, which is dedicated to fitness instructors, personal trainers and health club owners. Reebok has trained and certified more then 800 trainers till now.
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Source: Reebok (Business Wire India)
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