Reebok to Help Running Enthusiasts Fulfill their Potential

New Delhi, Delhi, India

Reebok, the world's leading sports brand, has joined hands with Procam International, promoters of the Hutch Delhi Half Marathon, to become the Official Training and Sports partner for the Hutch Delhi Half Marathon.

Bolstering the efforts of Delhiites towards becoming more accomplished distance runners, Reebok Instructor Alliance (RIA) which has over 900 certified trainers across India, in association with Procam International, organized a three-day Hutch Delhi Half Marathon 2007 Training Workshop at the Hotel Le Meridien, the Official host hotel to the event.

Renowned distance running expert Ian Ladbrooke, along with two elite athletes from Kenya, Catherine Mutwa and Zak Kihara, conducted the workshop for 50 certified Reebok India trainers and three master trainers. They will in turn move out to different areas of Delhi, offering scientific and organized training to every running enthusiast who harbours hopes of challenging one's self to run in and complete the Hutch Delhi Half Marathon.

In recent years, Reebok has established a special relation with a majority of Delhi's populace and brought about a positive mind shift change towards running. To further strengthen this relationship Reebok had launched its 'Run Easy Campaign', aiming to redefine people's perception about running and popularize it as a favourite sport in the country.

Commenting on the initiative, Mr.Subhinder Singh Prem, Managing Director, Reebok India Company, said, "Our Vision is to fulfill Potential and we are all set to do the same through our RIA's .This certification will equip our trainers to train in the sphere of distance running which is technical and laborious. These certified Reebok trainers would train runners across Delhi for the upcoming Marathon and equip them with better running techniques which will help them run better".

The workshop dealt with various aspects of distance running like the principles of endurance training and cross training; diet and nutrition; injury prevention and treatment; running kit; health issues and training schedules.

Reebok India, through their certified Reebok India trainers, will be offering training packages to corporate establishments, residential societies and running enthusiasts to get them fit and running before the Hutch Delhi Half Marathon 2007. The training packages will be variable between 6 to 10 weeks depending on the physical capability of the individual and the run he or she wishes to participate in. Reebok India aspires to reach out to at least 2000 people through this initiative in the first year.

Reebok India will also be offering attractive discounts on their running apparel and shoes to person availing of the training packages.

About Reebok India

Reebok started its operations in India in 1995. Headed by Managing Director Mr. Subhinder Singh Prem, Reebok India has a pan-India presence with branch offices in Mumbai, Kolkata and Bangalore and is the market leader with 500 exclusive stores. The Company's brand vision is fulfilling potential, its mission - Always challenge and lead through creativity. Reeboks brand values are authentic, individualistic, courageous, empowering, innovative and real. Reebok has introduced its internationally acclaimed fitness programs in India, conducted under the banner of Reebok Instructor Alliance, which is dedicated to fitness instructors, personal trainers and health club owners. Reebok has trained and certified more then 900 trainers till now.

About Procam International

Procam International is a full-fledged sports and leisure management company, involved in sports consultancy, innovative television programming, celebrity endorsements and brand management.

In 1988, with a vision to provide a more holistic spend to the advertising rupee and a burning desire to ameliorate the prevailing professional standards for sportsmen, Anil Singh and Vivek Singh created Procam International.

At a time when sports was considered the private domain of Federations, who ran it as their own personal fiefdoms, two people dared to dream large dreams and stand up for what they believed in.

Operating on the principles of an open culture, with an emphasis on values and integrity that are uncommon in today's Machiavellian world, is what the Singh brothers have based their corporate culture.

Procam International has promoted and conducted over 25 world events in the last 18 years. These prestigious events have elicited player participation of the highest caliber as well as huge public interest. This has established Procam International as the leading sports events creator in India. The professionalism, attention to detail and dedication has won the company the faith of its sponsors and resulted in long-term associations.

Source: Reebok (Business Wire India)

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