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New Delhi, Delhi, India
Reebok, the world's leading sports brand, announced the launch of the highly anticipated "Scarlett 'Hearts' Rbk" collection, a 'fashion-forward, athletic-inspired' footwear and apparel line in India. On this occasion, Reebok also announced a new face in its array of brand ambassadors, Hollywood actress, Scarlett Johansson. With this Reebok marks its foray into the burgeoning liyfestyle business.
Mr. Subhinder Singh Prem, Managing Director, Reebok India said, "The collection is meant for the elite, brand conscious fashion lover. It is typically meant for someone who is comfortable being unique, likes to experiment, is young, energetic and likes a sporty stylish look. It consists of bright, summer friendly colours of shoes, track pants, tees and tops in which one can exercise and wear to casual occasion like going out for coffee, movies."
"The launch of "Scarlet Hearts Rbk" collection is a very exciting time for us and marks our foray into the lifestyle arena. While our core remains sports, we are looking at sports inspired lifestyle in a big way. Youngsters today love a sporty causal look and we are best poised to synergize fashion with sports and provide the customer the much desired look and feel," he further added.
"Scarlett 'Hearts' Rbk" features an inspirational apparel and footwear collection of retro sport-inspired apparel and sophisticated detailing and target the youth of today. The limited edition premium collection is surely a must for the elite, brand conscious fashion lover. It is typically meant for someone who likes to experiment, is young, energetic and likes a sporty stylish look.
The product range consists of track jackets, classical tank tops, baseball tees, pullover tunic hoody, denim fit legging, shorts, cotton/ lycra shorts and tie breaker tops in colours like yellow, pink, blue, grey, charcoal, white, red, citron and navy. The product range starts at Rs 1,999 and goes up till Rs 6,999.
The collection will be available in select Reebok stores like; Vasant Vihar, South Extension Part I and Greater Kailash I store in Delhi, Linking Road in Mumbai and Residency Road in Bangalore.
Reebok has also launched its campaign 'I Am More' featuring Scarlett Johansson with a focus on celebration of individuality. The campaign portrays Scarlett Johansson as a woman who is more than the actress and advocates that a woman is more than the way she looks or appears. It highlights the extension of one's personality beyond the stated personality and thus relates to every woman in a subtle yet exciting way. Reebok is the only brand to acknowledge that a sports star also has a life beyond sports and has taken this stance in this lifestyle campaign where in Reebok will talk not just about on field performance, but off field interests as well.
About Reebok India
Reebok started its operations in India in 1995. Headed by Managing Director Mr. Subhinder Singh Prem, Reebok India has a pan-India presence with branch offices in Mumbai, Kolkata and Bangalore and ranks at the top amongst international footwear companies in India. The Company's brand vision is fulfilling potential, its mission - Always challenge and lead through creativity. Reeboks brand values are authentic, individualistic, courageous, empowering, innovative and real. Reebok has introduced its internationally acclaimed fitness programs in India, conducted under the banner of Reebok Instructor Alliance, which is dedicated to fitness instructors, personal trainers and health club owners. Reebok has trained and certified more then 800 trainers till now.
To view the photographs, please click on the links given below:
Scarlett Hearts Rbk Red Shoe
SJ Hurdlers Mini Skirt, SJ Homerum Tee
SJ Hurdlers Mini Skirt, SJ Poorboy Racer Top
Source: Reebok (Business Wire India)
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