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Mumbai, Maharashtra, India
Ten little stars from across the country enjoyed a face to face meeting with Krrish super star Hrithik Roshan. The little stars had a fun filled evening playing games painting cards for Hrithik, solving puzzles etc. The kids had a rare opportunity to be photographed with Hrithik and receive memorabilia from the Krrish hero. It was an evening that these little stars will remember for a long time.
Lifebuoy stands for encouraging the hero within us, by living life without fear, like they say "Koi Darr Nahi" Super hero Krrish does good for society and lives his life without fear. Krrish's mask was the object of transformation - he turns into a hero as soon as he puts on the mask, thus the synergy between Lifebuoy & the movie was born. Lifebuoy tied up with the movie Krrish, for joint promotion. Lifebuoy soaps are all about protection and that is the common thread between Lifebuoy & Krrish, since the face of the mask is a symbol of protection against the bad & the evil of the society.
The Krrish superhero Hrithik Roshan said that he was delighted with the successful response from the "Lifebuoy Main Bhi Krrish" promotion. He also thanked Lifebuoy for this unique opportunity to meet the little stars.
Mr. Punit Misra, Marketing manager, HLL said "The "Lifebuoy main bhi Krrish" promotion had an over whelming response, receiving more than thirty thousand entries, out of which ten lucky winners were chosen. The chosen winners were from different parts of India, as far as Amritsar, Vijayawada, Ahmedabad, Kolhapur etc, traveled to Mumbai from their respective locations to meet their favourite hero. We chose Lifebuoy over other brands since the brand is all about protection & Krrish's character is all about protecting the world from enemies. We are over whelmed by the enthusiasm & response received by the kids that we received for this promotion"
About Lifebuoy
Lifebuoy is India's largest selling soap brand. Since 1895, Lifebuoy has been synonymous with health and hygiene through its germ protection credentials.
Constantly evolving and keeping pace with the times, the brand has undergone historic relaunches (in 2002, 2004 and in 2006) and now offers contemporary, affordable germ protection for the entire family. Lifebuoy has made the transition from being a tough, masculine soap that washes away germs to one that offers an enjoyable and signature health experience for the entire family.
In line with its objective of making health and hygiene accessible to all, Lifebuoy has now has a range of bar soaps that offer Lifebuoy's signature germ protection in a range of 4 variants targeted at distinct consumer clusters. For young adults with pimple-prone skin, Lifebuoy Clear Skin offers proven reduction in pimples through its unique, breakthrough bathing bar formulation. Lifebuoy is also available in liquid hand wash with a range of 4 variants.
About HLL
HLL is India's largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians. HLL's mission is to "add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life.
To view the photograph, please click on the link given below:
Super Start Hrithik Roshan (Krrish) along with the winners of the Lifebuoy Main Bhi Krrish Promotion
Sejal Shah, IPAN, +91 (022) 40661776 sejal.shah@ipan.com
Neha Gupta, IPAN, +91 (022) 40661779/ +91 98205 72625 neha.gupta@ipan.com
Source: Hindustan Lever Ltd (Business Wire India)
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