Microsoft India Receives the Frost & Sullivan Growth Strategy Leadership Award for Database Market

Mumbai, Maharashtra, India

Microsoft India was conferred the Growth Strategy Leadership Award for Database in Software and Security sector at a recently held '2007 Frost & Sullivan India ICT Awards' at JW Marriott, Mumbai. Given to the company that has demonstrated an exceptional and unique growth strategy within their industry, this award is an acknowledgment of Microsoft's contribution in the Database segment.

While presenting the award, Dr. T.R Madan Mohan, Director (Consulting), ICT Practice, Frost & Sullivan, South Asia and Middle said, "Microsoft's two pronged strategy of enabling Express license for developers and increased ISV product offerings in key verticals had a significant impact on SQL DB Market share. Microsoft SQL DB grew at an impressive 36% in 2006. Its technology advantage in the form of high-performance and scalability, as well as increased ISV support contributed to SQL growth in market share in the India. Banking (especially RRBs and Scheduled Banks), IT/ITES, Manufacturing, Retail and Healthcare were the key verticals for Microsoft SQL. Appropriate licensing options such as single user license, open user license, open value license helped MS SQL to reach out SOHO's and SMB across verticals. Its Select and Enterprise Agreement license terms reinforced the value for large enterprises."

According to Pallavi Kathuria, Director - Server Business Group, Microsoft India, "We are honoured to have received this recognition from Frost & Sullivan acknowledging the success achieved by Microsoft in the database market. This award is a great reiteration of the value that Microsoft SQL Server brings to the market, having matured into a robust, secure and scalable platform delivering mission critical solutions to customers across the world. We are now looking forward to announcing the launch of Microsoft SQL Server 2008, our next generation offering in this segment that will provide a trusted, productive and intelligent data platform enabling organisations to run their most demanding mission critical applications, reduce time and cost of development and management of applications."

The recipient of this award is evaluated on specific pre-defined criteria which include: Ability to grow in a saturated or maturing market, Implementing a unique sales strategy, Technological innovation and leadership, Discovering new venues for an established product, Effective Internet strategy, Strategic mergers, acquisitions, or joint ventures to penetrate new markets and Reorganization structured around growth strategy.

Through primary and secondary research methods, all companies' market revenues are tracked and those exhibiting significant growth are noted for their strategy implementation. Revenues are then compared year-to-year to monitor growth patterns. When a company continues to show high growth rates, it is a candidate for the Frost & Sullivan Award Growth Strategy Leadership.

RDBMS market has been one of the hottest segment in the IT products with majors like Microsoft, Oracle, IBM, Sybase battling out for increased penetration and adoption across verticals. Frost & Sullivan's comprehensive analysis of 300 enterprises across India indicates Indian Database market in 2006 was 148.6 USD Million and is expected to reach 424 USD Million by 2010. Booming economy and increased scaling up of companies is pushing increased investment in their IT spend, especially in infrastructure. Companies have also investing in storage, security and applications there by driving increased deployment of DB. Enterprise applications such as ERP in Retail, Chemical, Pharmaceutical and Manufacturing verticals, OSS & BSS deployment in Telecom, and increased retail solutions in Finance and Insurance sectors are the key applications driving the DB demand.

About Frost and Sullivan:

Frost & Sullivan, the Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan's Growth Partnerships, visit http://www.frost.com.

About Microsoft

Founded in 1975, Microsoft (NASDAQ:MSFT) is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software-any time, any place and on any device. Microsoft Corporation India Private Ltd is a subsidiary of the Microsoft Corporation, USA. It has had a presence in India since 1990 and currently has offices in Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, New Delhi, and Pune.

Source: Business Wire (Business Wire India)

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