Mahindra & Mahindra Ltd. (Mahindra Powerol Business) Received the 2007 Frost & Sullivan India Genset Industry Excellence Voice of Customer Award for Most Preferred Brand in Telecom (Cell-sites) Segment

Mumbai, Maharashtra, India

Mahindra & Mahindra Ltd. (Mahindra Powerol Business) received the Frost & Sullivan India Genset Industry Excellence Voice of Customer Award for the Most Preferred Brand in Telecom (Cell-sites) segment, 2007 at the recently held Voice of Customers Industry Excellence Awards in the Indian Automation and Gensets market, the first of its kind for the industry in India.

Based on detailed end-user research and customer feedback on various parameters, 10 award titles were presented to companies in recognition for their pioneering efforts with regard to their product lines, innovative distribution strategies, customer service and support par excellence, outstanding contribution to the industry or for achieving a competitive or customer-based leading position in the Indian Gensets Industry.

On receiving the award Mr. P. Palaniappan, Vice President, Mahindra & Mahindra Ltd. (Mahindra Powerol Business) said, "Frost & Sullivan's Genset excellence award is a great achievement for the genset industry. This prestigious award will also help us in strengthening our organization's customer centric approach. I am very delighted that Frost & Sullivan has enthusiastically come forward to glamorize the genset industry with this voice of customer award. I would like to express my thanks to all my telecom partners for this achievement, it is because of their persistent demand of settling for nothing but the best has helped us in winning this award."

According to Mr. Amol Kotwal, Industry Manager, Energy and Power Systems Practice, Frost & Sullivan, "Mahindra Powerol's penetration in the exponentially growing India's telecom sector is commendable given the fact that the Company forayed in the Genset market just a few years back. The Voice of Customer Award for Most Preferred Brand in the Telecom (cell-sites) segment is a true reflection of the Company's efforts to address customer requirements, thereby creating a strong brand loyalty."

The Genset market in India is valued at more than INR 50 Billion. A booming economy and increasing Power demand-supply deficit act as major drivers for this market. The Indian Genset market is uniquely positioned to traverse on this growth trajectory. Frost & Sullivan expects it to grow at a compound annual growth rate (CAGR) of more than 15 percent between 2007 and 2012. With increasing competition between incumbents and new players, customer feedback and satisfaction assessment (Voice of Customer) provides insights on how companies are placed in this market from an end-user perspective. Customers' high degree of preference and satisfaction with a brand reflects the Best Practices followed by companies' in setting the benchmark of excellence.

Frost & Sullivan followed a rigorous methodology for selecting the Award recipients. Detailed end-user / customer interviews with key decision makers (drawn from relevant functional departments) from various industry segments were conducted. These interviews were executed across various locations in India using a questionnaire. Respondents assigned ratings on a 7-point semantic scale reflecting their satisfaction on various attributes within a given criterion. Weightages were assigned to different criteria based on their perceived importance. Winners within a category were selected using powerful statistical analysis to compare the aggregated scores on attributes and rank assigned to different brands for relative positions.

About Frost & Sullivan

Frost & Sullivan, the Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan's Growth Partnerships, visit http://www.frost.com.

About Mahindra Powerol

The $6 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra & Mahindra is the only Indian company among the top three tractor manufacturers in the world. Mahindra's Farm Equipment Sector recently won the Japan Quality Medal, the only tractor company worldwide to be bestowed this honor. Mahindra is the market leader in multi-utility vehicles in India. It made a milestone entry into the passenger car segment with the Logan. Visit www.mahindra.com.

Mahindra & Mahindra Ltd. entered the field of Power Generation in 2001. Today, M&M engines under the brand name Mahindra Powerol are powering Diesel Generating sets up to a rating of 62.5 kVA. Mahindra Powerol has set new trends in the Indian Telecom industry by assuming total ownership for the entire value chain of mobile operators and is in high demand from the governmental and institutional markets. With its strong service support of over 120 exclusive service stations, Mahindra Powerol is the most preferred brand in the telecom segment today. Mahindra Powerol DG sets are also sold through branded showrooms for retail customers across the country. Mahindra Powerol introduced retail finance for purchase of DG sets, the first time that organized retail finance is being offered for this range of DG sets. Mahindra Powerol DG sets are approved by CPCB (Central Pollution Control Board) for Noise and Emission levels and are environment friendly.

For further information on Mahindra Powerol visit www.mahindrapowerol.com

Source: Business Wire (Business Wire India)

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