New improved Strepsils Lozenges

New, improved product with better taste and superior product experience

Hyderabad, December 20th 2007: Strepsils, one of the established and long standing sore throat brands today, announced the launch of NEW IMPROVED STREPSILS in the Indian market. With this launch, the new improved Strepsils lozenges have a smoother mouth feel and better taste, while the high efficacy of the product remains intact through its two special real medicinal ingredients. These medicinal ingredients fight sore throat bacteria to give relief that remains for a long time even after the lozenge is finished. Also, as a part of the re-launch package, the brand also introduced its globally best selling variant 'Honey & Lemon' in the Indian market.

Along with the launch of new improved product, Strepsils also launched 'Strepsils new Rs 2/- sachet packs' specifically in the state of Andhra Pradesh. The Rs. 2/- sachet packs will have one lozenge each, priced at Rs. 2/-. In the current situation (before this launch) the consumers have the only option of buying Strepsils only at Rs. 4/- sachet containing 2 lozenges, contrast to the market modal value pricing at Rs. 1/- (for one lozenge) for the key players in the market. With this initiative of Rs. 2/- Sachet packs, the brand attempts to make itself more accessible to the consumers. The single lozenge Rs. 2/- sachet packs will be available in 4 flavours - Orange, Ginger & Lemon, Honey & Lemon and Regular (its original variant)

Speaking on the launch Mr. Chander Mohan Sethi Chairman and Managing Director, Reckitt Benckiser India Ltd says, 'Strepsils is a well-known 40-year-old brand for sore throat with market leadership position in many countries that it operates in. In India the brand is among the major players in the sore throat category commanding a good stature with more than 28% share in pharmacies - the channel where the brand is currently sold.'

'With these new initiatives, Strepsils is attempting to improve the consumer experience of the product while retaining its efficacy. The launch of the Rs. 2/- sachet will make the product more accessible to Indian consumers. This will lower the pick up price differential vis a vis the average market pricing, and will generate wider consumption opportunities.' He further added

Strepsils (in India) was acquired by Reckitt Benckiser from Boots Piramal in October 2006 as part of its global acquisition strategy. Ever since the acquisition, Strepsils has seen very high growths and an increase of 5% in the market share in the chemist channel - from 23.8% in Oct' 06 to 28.8% in Oct' 07. A premium product with efficacious drug ingredients, Strepsils is positioned as a superior sore-throat remedy in the sore throat lozenge market.

About Strepsils

Strepsils is a well-known 40-year-old global brand for throat remedies with market leadership position in many countries like Thailand, Malaysia and UK that it operates in. It was launched in India in 1963 as a medicated throat lozenge. Today Strepsils Lozenges range includes - Regular, Orange, Lemon, Ginger Lemon, and Menthol with the latest addition being the Honey & Lemon variant.

About Reckitt Benckiser:

Reckitt Benckiser (India) Limited, formerly known as Reckitt & Colman of India Ltd has many brands in India, namely - Dettol, Harpic, Mortein, Lizol, Cherry Blossom, Vanish, Easy Off Bang, Veet, Colin, Disprin, Strepsils, Clearasil and others. It has major presence in home and personal care, surface care, fabric care, pest control and medicine. The company is present in 180 countries all across the world and is No.1 in Household Cleaning Category. As seen across segments, Reckitt Benckiser brands are either number 1 or 2 in market share, in all the segments it is present in.

For further information, please contact:

Satya / Govind Rao, Integral PR @ 98480 18923

Integral PR