New Era Head & Shoulders Shampoo launched

Head & Shoulders, the world's leading anti-dandruff shampoo is now being re-launched.

Hyderabad, December 18, 2007: Head & Shoulders, the world's leading anti-dandruff shampoo is now being re-launched. The global re-launch of a new era of Head and Shoulders is reflected in its new glamorous avatar, i.e. Sleek curvy Bottle with splashes of Modern White & premium colours; and the experience of �Scalp Like New' that it helps you achieve. To communicate the brand message Bollywood Star Kareena Kapoor and Sivaji fame Shreya appointed as brand ambassadors.

The signs associated with dandruff, from an itchy to a flaky scalp, can make people feel inhibited, and lead to a fear of getting close to others, thus, holding them back from expressing themselves confidently. These signs can be many - flakes, itchiness, dryness, oiliness or irritation - but the beneath it all is an unhealthy scalp. In order to help restore and renew your scalp as well as your confidence, H&S scientists have focused their research to better understand the structure of the scalp surface and how best to provide a product for an unhealthy scalp. The result is what H&S boosted with the Active ZPT system to grant a glamorous new avatar, and bolster your confidence and make sure that you are fearless to get close.

How does it work? Based on the crucial skin care understanding, Head & Shoulders scientists understand that both, healthy scalp regaining and hair conditioning requires a three-pronged approach:

1. Provide nourishing Vitazinc ingredients to the scalp surface as it provides immediate soothing relief for the scalp and helps enhance it's moisture content

2. Provide protective hair conditioning ingredients as it adheres to the length of the hair to provide softness and protection from damage, even after you wash away H&S shampoo

3. Helps care for the scalp barrier itself by helping removal of the dandruff causing fungus, which enables the structure of the uppermost layer of scalp skin to be more ordered and regular, thereby reducing moisture loss

Head & Shoulders with its three-pronged approach of VitaZinc formula, protective hair conditioning agents & skin caring conditioning agents, soothes and nourishes the scalp. This ensures that hair is not subjected to constant scratching & its weakening effects, and allows you to be fearlessly up close and personal with others.

Explaining how New H&S helps in scalp renewal, Alison Roughley, Senior Scientist, P&G Beauty said, 'When you have dandruff, in addition to the obvious flakes, the skin of your scalp is disrupted. Head & Shoulders' Vitazinc starts by soothing the scalp immediately, a bit like a moisturiser. Beginning with the first use, the source of scalp irritation is removed and with it, the dandruff. With regular use of new Head & Shoulders, the scalp skin returns to a healthy state, a bit like a scalp which does not suffer from dandruff. The result for the dandruff sufferer is not just the absence of flakes, but relief from itching, irritation and redness.'

Commenting on her association with New Head & Shoulders, Bollywood superstar Kareena Kapoor said, 'In today's world, I believe that good looks make a good impression, not only for celebrities, but for every one. And that's when having great healthy hair and confidence becomes even more important. As for me, whether it's getting close to my co-star during a scene or just letting my hair down with my friends, I always like to look great and feel confident. That's only possible when I have a clean, healthy scalp and dandruff-free hair.

In a refreshing translucent, jewel-like blue cap, and sleek new curvy bottle, the New Head & Shoulders Look is combined with pure, modern white and splashes of colour from a bright, eye-catching palette. Priced at Rs.199 for 400 ml, Rs. 129 for 200 ml, Rs. 64 for 90 ml and Rs. 3 for a 7.5 ml sachet New Era Head & Shoulders is available at all leading general and chemists stores in 8 variants Smooth & Silky, Anti-hairfall, Silky Black, Cool Menthol, Thick & Long, Ocean Fresh, Natural Shine & Clean & Balanced.

For further information or images, please contact: Abhijit Dutta, Procter & Gamble, +91 22 2826 7476 / dutta.a.2@pg.com

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